Franchise 100 2019-02-26

How Mahindra First Choice Wheels, Wheeled in to the Top Franchise 100 Brands List

Global Used Car Market research and Industry experts project Used Car market to grow at a CAGR of 7.07% during the period 2017-2021. Read on...

By Senior Sub-editor
How Mahindra First Choice Wheels, Wheeled in to the Top Franchise 100 Brands List

After the increase in shared-taxi operators as compared to self-owned cars, there has been a steep rise in the sale of used cars. This has paved a way for a lucrative business model that is buying, servicing and selling of used cars.

Moreover, for every new car bought, there is one used car sold, the growth of used-car is taking shape due to the growth in technology and people’s obsession with new cars. This is also a sector which buys cars and modifies them as saleable ones.

The Global Used Car Market Research and Industry experts project the used cars’market to grow at a CAGR of 7.07% during the period 2017-2021.

According to Mordor Intelligence, the market for used cars in India is expected to reach a market size of USD 75 billion by 2023, recording a CAGR of 15.2%, during the forecast period. The Indian used cars’ market has grown at a tremendous pace since the beginning of the 20th century.

Mahindra First Choice Wheels Ltd (MFCWL) is part of a USD 17 billion multinational Mahindra Group, which is spearheaded by Anand Mahindra to create a business ecosystem for pre-owned cars.

From Used-cars to Used-two-wheelers

The multi-brand car servicing giant has recently launched servicing multi-brand two-wheelers while expanding its current network nationwide and looking out to have a presence in petrol bunks, offering minor repair services and a tie-up has been made with Hindustan Petroleum Corporation Ltd.

The brand also targets to have about 2500 service centers under its brand by 2023.

In a recent interview, Vijayakumar, Chief Executive Officer said, Mahindra First Choice Services has already launched private label parts for two-wheelers. On the four-wheeler segment, the company is targeting to increase its network from the present 330 to 1,000 by 2023.

Franchise Overview

MFCWL adopted a company-owned model earlier and subsequently shifted to a franchise model in 2003 since that gave it an opportunity to partner with people with different capabilities, backgrounds, market reach, and resources.

The brand has 1200+ franchise outlets across 600+ towns and cities. Of these more than 90 percent have been operating with multiple franchises.

The core team ensures each franchise performs to expectations. The franchise partners are helped both technologically and analytically. 

Franchise 100

The Franchising World, India’s no.1 franchising magazine, identifies the TOP 100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable; expanding fast, and can act as a reference guide for budding entrepreneurs and investors across India.

Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes authority and strength to evaluate the growth of the franchise industry.

Wish to buy a franchise? Click here:


star franchise india
Ashok gurjar : 26, Feb 2019 at 06:58 PM
i want
Related opportunities
  • Activity Centres, Day Care & Creches
    About Us: 'Wings', a part of the Shivam Eduwings Foundation, is..
    Locations looking for expansion West bengal
    Establishment year 2016
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Saltlake West bengal
  • Pharmacies
    Online Healthcare Company is one of the fastest-growing industries in..
    Locations looking for expansion Haryana
    Establishment year 2020
    Franchising Launch Date 2020
    Investment size Rs. 2lac - 5lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Pathological Labs
    All About Health (AAH) is a Simple and Instant Medical..
    Locations looking for expansion Maharasthra
    Establishment year 2016
    Franchising Launch Date 2020
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharasthra
  • Fine Dine Restaurants
    About Us: Who are we? Bhoj was founded in Aurangabad in the Year..
    Locations looking for expansion Maharashtra
    Establishment year 1980
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater PUNE Maharashtra
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

ads ads ads ads