With Today’s Marketing Transforming Into More Of An Experiment-driven Industry, New Challenges Await For The Marketers.
As people spend more time being online, assembling the blocks that make up a robust brand awareness foundation is like an uphill climb. According to a report, 77% of B2B people are turning to content marketing for creating their brand’s awareness.
A marketing campaign is a thread which holds your business together. Putting simply, brand awareness is one important force, driving your entire brand’s narrative. Many industrialists believe that there is no recognition of a brand without brand awareness. A perfect example of brand’s recognition is when someone associates the tagline ‘Connecting People’ to Nokia. Consumers lean towards reputed brand’s products even if their prices are a bit high. It is simply because of the awareness that products have been able to generate in the minds of the customers.
One of the important factors for initializing a marketing campaign is working on the logo of your brand. A brand is remembered by the name and logo it carries. The choices of shape, color, and font are all integral to crafting an image that not only affects people’s memories but also generates a positive association. A successful logo generally conveys what the potential consumers could get from your business.
Social Media Strategies
Advertising on Twitter, Facebook, etc can be used in various ways. Not only can brand awareness be bought by buying ads, but also companies can interact with their existing market base, ending in extending their reach. Brand awareness built via social media is a great way to maintain existing customers while also entering into new markets, with people who might not have heard of the product in any other way.
Traditional Marketing Strategies
Publications such as industry-based magazines or radio ad jingle focus the listeners or viewers attention on aspects of the brand that make it memorable. In-store displays that prominently feature the brand's logo combined with specialized pricing allow for brands awareness. Getting the product within customer’s line of sight and enabling them to see the product for them creates a relationship that promotes strong brand awareness. The new media in the 21st century means that the marriage of visual and sound creates an expectation of immersive brand awareness.
Brand awareness assumes an important role as it helps to differentiate one product from the other which can be achieved through numerous advertisements, mouth publicity, events, etc. The sale figure of a brand is directly proportional to the awareness the product which creates a favorable impression among the customers. That is the reason why companies are trying hard to spread awareness about their different products amongst the customers. One of the main advantages of brand awareness is that it provides the shopper to get emotionally connected to the brand and its value. Emotional connectivity and familiarity come into action as they will be guiding the customers.