How Global Franchises Are Indianising Themselves To Tap The Indian Market

Global Franchises can take a cue from the Indianising strategy used by the existing international franchises to tap the Indian Consumers

By Content Writer
How Global Franchises Are Indianising Themselves To Tap The Indian Market

India’s Promising business eco-system has tempted many international franchisees to venture into the Indian Market. Over the past few years, the country has opened its gate to some top International brands from various fields, be it fashion, food, beauty or retail. The nation is emerging as the lucrative horizon for global brands.

However, solidifying one’s footprints on a foreign land has always been a hard nut to crack. The success rate is usually influenced by the demographics, economic status, cultural values, and variations in products/services model across the boundaries and much more. Despite the given challenges, global brands have sealed their fate and garnered success here, like Domino’s, Burger King, Mc Donald’s, KFC, Levi’s, Steve Madden, and IKEA etc. One thing which was common between all these brands was- Localization Strategy.

These international franchises have paved the way for other global brands on how to make their way to the Indian hearts. Global Franchises can take a cue from the Indianising strategy used by the existing international franchises to tap the Indian Consumers.

Food Preferences

Every country has its own culture and values, which are also, reflected in their food choices. The food preferences of Indians are influenced by religious beliefs to a great extent. While India is a diverse country, so are the food habits. Approximately 40% of the population follows vegetarianism, and the rest 60% who are non-vegetarian refrain from consuming pork or beef.

Henceforth, Food franchises like Mc Donald’s, Burger King whose global menu contains pork & beef won’t work in India. They had to include vegetarian items in their menu list to be widely accepted by the Indian Population.

The Popular chain, KFC, deals with chicken, got struck by only serving non-veg items in their menu which resulted in their shutting down. But, later on, the brand re-entered the Indian market with Vegetarian options in their menu and both their sales and popularity took off.

Partnership with Indian Brands

Another way the international players are making their mark in the Indian Market is by partnering with the industry biggies. Associating with the already established Indian players gives the franchises the initial boost by creating awareness and credibility. It also increases its demand in the Indian Market. For instance, Christian Louboutin had collaborated with the Indian designer Sabyasachi for a limited edition collection.

Practical Approach

The best way to tap the Indian consumers is to identify the needs of the majority and offer the solution. Many brands have customized their offerings after intensive research and customer feedback. Major Franchises like LG, Samsung offered the means to eradicate that problem. For instance, power cut is a huge issue in India, thus, electronic brands started launching electronics with built-in inverters. Mobile brands provided phones of various range to the consumers of Tier II and III Cities.


star franchise india
Itct Education : 12, Apr 2019 at 01:09 PM
Much appreciated, for sharing a post. Keep it helping us with great data like this.
Related opportunities
  • About Us: Format Investment Brand Fee Space Staff Expected Monthly..
    Locations looking for expansion West Bengal
    Establishment year 2013
    Franchising Launch Date 2014
    Investment size Rs. 2lac - 5lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Kolkata West Bengal
  • Robotics & Technical Training
     About Us:  ROBOTICS AND STEM learning.  TinyBots is an initiative of a scienc..
    Locations looking for expansion Maharashtra
    Establishment year 2012
    Franchising Launch Date 2019
    Investment size Rs. 50000 - 2lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Pune Maharashtra
  • Started in 2008, Wellness Forever – a venture of Mumbai..
    Locations looking for expansion Haryana
    Establishment year 2008
    Franchising Launch Date 2020
    Investment size Rs. 50lac - 1 Cr.
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Others Consultancy
    The company is working to connect rural and urban markets..
    Locations looking for expansion Orissa
    Establishment year 2017
    Franchising Launch Date 2021
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bhubaneswar Orissa
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

ads ads ads ads