The company intends to utilize the funds in expanding its inventory and designs and in strengthening the marketing, sales, and distribution teams
Assam-based home décor startup KraftInn announced on Thursday that it has raised an undisclosed amount in a Seed round from NEDFi Venture Capital Ltd. (NVCL), through its North East Venture Fund.
“Climate change is one of the most pertinent issues of our generation and home décor companies need to change how we make things. We aspire to be India’s largest direct-to-customer sustainable home décor brand. We would like to thank NVCL for placing its trust in our vision. We would also like to thank NEATEHUB for investing their support and faith in our model,” said Parikshit Borkotoky, co-founder, KraftInn.
The company intends to utilize the funds in expanding its inventory and designs. The startup will also utilize a part of the raised investment in strengthening the marketing, sales, and distribution teams.
“Our approach is to directly reach out to the target customers and build a digitally native brand. In addition to this, we closely work with the customers to understand their preferences and habits in real-time. This equips us with the required understanding that goes into building the new products. Our approach is our key USP,” noted Pramathesh Borkotoky, co-founder, KraftInn.
The company was founded by Parikshit Borkotoky, and Pramathesh Borkotoky in 2015. The brand offers an array of offerings including lamps, storage utilities, garden accessories, home accessories, office accessories. Its product line spans 6 categories and over 50 products.
“The company fits the NEVF objective of promoting scalable start-ups in the North-East region especially, as the company is working in the traditional craft space but has developed a model which is likely to help scale at a faster rate with the potential to place itself as a major player in the eco-friendly home decor space,” added PVSLN Murty, chief executive officer, NEDFi and chairman, NVCL.
KraftInn as a brand is empowering the transition of home décor products towards nature-friendly options that are crafted out of sustainable materials including bamboo, water hyacinth, and cane, helping reverse climate change, the platform claims.