Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Franchise 100 2020-03-24

High Franchise Focus Enables Manyavar Upgrade Position in Franchise 100 List

The wedding and celebration wear brand upgraded itself to ‘established’ category of brands with its aggressive franchise model and expansion strategies

By Junior Writer
High Franchise Focus Enables Manyavar Upgrade Position in Franchise 100 List

Aggressive franchise focus and expansion has enabled Manyavar to score impressively in the recent Franchise 100 list for 2020 published by The Franchising World magazine. The wedding and celebration wear brand was upgraded to ‘established’ category of brands from ‘emerging’ category of brands in the previous list as it scored impressively across 45 parameters of the annual survey.

Manyavar’s decades old journey began in 1999 by Ravi Modi when he decided to revamp the men’s ethnic wear industry in India. A pioneer in the category, Manyavar was the sole brand exclusively targeting the industry at the time. “Being the catalyst that grew this category, Manyavar has become synonymous with wedding wear and developed the celebration and festive wear category as well,” shares Ravi Modi, Managing Director, Manyavar. Over time, Manyavar also launched proprietary brands Mohey in 2015 as celebration wear for women and Mebaz in 2017 as a one-stop ethnic wear destination for men, women and children.

“The consumer outlook towards ethnic wear has changed and evolved considerably over time,” Modi says. “They are now open to adopting and experimenting with cuts, colors and hues. Being market leaders we have consciously made efforts to command a bigger share in the contemporary man’s wardrobe by urging people to increase occasions of usage,” he adds. 

Manyavar grew its franchise stores by over 15% from 364 franchise outlets in 2017 to over 420 in 2019-end. The company has plans to increase its outlet base to 250 flagship stores, 1000 exclusive brand outlets (EBOs) and 50 international stores by 2025.

Business Model

Manyavar places significant importance on their vast franchise network, with franchisees comprising a majority of their retail presence. A Manyavar store requires an initial investment of Rs 35 lakhs with space of 1,500-2,000 sq. feet. In a high consumer traffic area, a Manyavar franchise can expect breakeven within 12-18 months. The brand is aggressively opening one store per month on an average. The company is also penetrating into Tier II and III cities where the demand for ethnic wear is growing with large and recurring profits for franchisees.

Franchise 100

The Franchising World, India’s no.1 franchising magazine, identifies the Top-100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established and emerging Indian and global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable, expanding fast and can act as a reference guide for budding entrepreneurs and investors across India.

Franchise 100 is the one-stop destination to know everything about the franchise industry and the leading brands, which investors and prospective franchisees can consider to start their entrepreneurship journey.

star franchise india
Related opportunities
  • Courier & Delivery
    About Us: Aviva Herbal PVT LTD established in 2020 with a thought of..
    Locations looking for expansion Madhya Pradesh
    Establishment year 2020
    Franchising Launch Date 2020
    Investment size Rs. 2lac - 5lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Indore Madhya Pradesh
  • Toy Shops
    About Us: Puppets, promoted by Funstar Kids Retail LLP, is a..
    Locations looking for expansion West bengal
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater kolkata West bengal
  • E-Commerce & Related
    About Us: Aeora Rocks has made a name for itself in..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 2lac - 5lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Borivali west Maharashtra
  • About Us: Planning for a low-cost business to start? SQAC franchise..
    Locations looking for expansion Goa
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 50000 - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater North Goa Goa
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

ads ads ads ads