Health and fitness 2021-08-04

Health-focused Food Startup MYFITNESS Raises Around $1 Mn From 9Unicorns And Others

he Silvassa-based startup will utilize the funding to increase its sales and marketing efforts, new product launches, team expansion, and develop system frameworks to reach a milestone of INR 100 crore ARR

By Content Writer
Health-focused Food Startup MYFITNESS Raises Around $1 Mn From 9Unicorns And Others

ccelerator fund 9Unicorns informed to have recently led a Seed round of around $1 million in peanut butter brand MYFITNESS. The funding round also witnessed participation from Ashutosh Valani and Priyank Shah, Arjun Vaidya, along Sharad Jain and Shreyans Jain.

“With the pandemic increasing focus on a healthy lifestyle and nutrition, the health food segment in India is bubbling up delightfully. With a strong focus on world-class quality and taste in all our products, we are a strong wicket for stellar growth. While others celebrate funding, we view it as a responsibility towards our investors and the customers who believe in us and the brand,” said Mohammad Patel, co-founder, and chief executive officer, MYFITNESS.

Founded in 2019, MYFITNESS has emerged as a category disruptor being the fastest growing peanut butter brand, able to acquire maximum new to category customers.

"Despite being from a small town, we always believed in our vision of creating a world class brand with the cleanest and nutritionally balanced products. MYFITNESS Peanut Butter is the proof of our consumer-centric product innovation; a high protein, nutritious and delicious treat. We are quite excited and overwhelmed with the fact that it is India’s first Peanut Butter brand to have received funding from India’s top accelerator fund and veteran D2C founders,” shared Rahil Virani, co-founder, and chief marketing officer, MYFITNESS.

Founded by Mohammad Patel and Rahil Virani, the Silvassa-based startup has built an iconic Health food brand offering good quality nut butters.

“Startup funding for me is more like investing in the founders and the market in which they are trying to create their niche. To me, MYFITNESS founders have exceptional capabilities of creating a strong top and bottom line in the health food segment. We are very confident of MYFITNESS's growth story and believe that our investment will help further establish its leadership in the market,” commented Dr Apoorv Ranjan Sharma, president, and co-founder, Venture Catalysts.

A brand born with innovation at the forefront, MYFITNESS has been able to launch India’s first natural peanut butter with 95 per cent less oil separation and a unique crispy variant of chocolate peanut butter keeping the nutritional values intact. Given their focus on creating a class-leading experience and unique positioning, they have teamed up with India’s top fitness icon Sahil Khan, cricketer Hardik Pandya, Bollywood actress Kriti Sanon, and many other celebrities and influencers, the brand claims.    

“India's healthy foods market is showing rapid growth and MYFITNESS is a perfect example of a brand that is creating a new subcategory for itself. Great founders with a good strategy is a combination geared to go a long way,” stated Ashutosh Valani and Priyank Shah, co-founders of now acquired Beardo, in a collective statement.

“As a D2C founder myself, I was very impressed when I met the MYFITNESS team. Their obsession with a high-quality product and growth mindset has resulted in exponential growth. While I’m very excited to partner, I must confess I was a customer before being an investor,” explained Arjun Vaidya, founder, Dr.Vaidya’s.

“MYFITNESS has brought their A game to the table with the kind of product quality and growth that we have seen. We, at Nutrabay, are excited to invest and be a part of such, young, dynamic, and energetic team,” added Sharad and Shreyans Jain, founders, Nutrabay, in a collective statement. 

star franchise india
Related opportunities
  • Clinics & Nursing Homes
    Dr. Harish Kumar is a Trustee and the Tech. Director..
    Locations looking for expansion Haryana
    Establishment year 2016
    Franchising Launch Date 2021
    Investment size Rs. 50000 - 2lac
    Space required 40
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Fine Dine Restaurants
    Regional Foods Private Limited is a well-established & progressive company..
    Locations looking for expansion Maharashtra
    Establishment year 2018
    Franchising Launch Date 2020
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Thane Maharashtra
  • Anan Kids Academy comes from the illustrious lineage of Sharp..
    Locations looking for expansion Tamil nadu
    Establishment year 2009
    Franchising Launch Date 2020
    Investment size Rs. 20lac - 30lac
    Space required 3200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater tamil nadu Tamil nadu
  • About Us: Siyaram’s Silk Mills Limited are committed to the promise..
    Locations looking for expansion Maharashtra
    Establishment year 1978
    Franchising Launch Date 2006
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai City Maharashtra
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

ads ads ads ads