Franchise 100 2019-02-16

Godrej Interio Successfully Designed Its Way into Top 100 Franchise Brands

Godrej is present across India through 48 exclusive showrooms in 18 cities, 800 dealer outlets and over 20 franchisees.

By Content Writer
Godrej Interio Successfully Designed Its Way into Top 100 Franchise Brands

Established in 1897, Godrej Interio is currently India’s largest furniture brand. From manufacturing the humble Storwel cupboard 80 years back to being a vibrant, innovative brand with a portfolio of 15 diverse businesses.
Godrej is present across India through 48 exclusive showrooms in 18 cities, 800 dealer outlets and over 20 franchisees. The brand is leveraging on their USP, brand value and quality products for the exponential growth.

Furnishing Homes & Offices since 80 Years

Decades ago, Godrej Interio created timeless icons, which will always be a part of Indian homes and offices; like the Storwel cupboard and the classic office chair. Known for contemporary designs and great quality, the house of Godrej is a leader in the furniture industry.

Today, they are India’s largest furniture brand with 50 exclusive showrooms and 800 dealer outlets across the country. Their mission has always been to enrich lives by transforming home and workspaces. In doing so, they’ve reinvented themselves and created a new brand identity.

True to the Godrej mission to conserve the environment, the company designs products, sets up processes and uses raw materials that are eco-friendly to do their bit to preserve natural resources.

Subodh Mehta, Sr VP – Sales and Marketing, asserted, “We have an innovation centre which has been assisting all the teams through a systematic process of knowledge transfer on design thinking and innovative ways of understanding customers.”

Franchising is the key for expansion
Godrej Interio's core values of trust, integrity, respect and service have created higher standards all around the globe. This has enabled them to grow beyond the home and office space, and provide institutional solutions to laboratories, hospitals, educational institutes, stadiums and the Indian Navy.

In 2008, the brand came up with a franchise model. Presently, there are 310 exclusive showrooms and 800 dealer outlets in 650 cities. Godrej Interio is planning to open 35 new franchisees stores in the next 12 months. As a part of their planned expansion, the company is looking for more & more franchisee partners to grow alongside them.

Godrej Interio Franchise is listed among the Top 100 Franchise Brands in India, making it one of the most desirable and profitable franchises currently. The increasing number of franchise recounts an inspiring story of secure business success in investing in the Godrej Interio Franchise.

Franchise Facts

Investment: Rs 45-50 lakhs

Area: 5000 sq. feet

Expected ROI: 20-22%

Expected Breakeven: 2-3 years

Franchise 100

The Franchising World, India’s no.1 franchising magazine, identifies the TOP 100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable; expanding fast, and can act as a reference guide for budding entrepreneurs and investors across India.

Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes authority and strength to evaluate the growth of the franchise industry.

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