Debutant 2015-06-24

Get Happily Married to the Brand

By Feature Writer
Get Happily Married to the Brand

Specialty retail is a growing industry in India. Brands are coming up with distinctive models and fast taking a lead in this industry. Buzzing with out-of-the-box ideas and delivering novel concepts to the customer and corporate sector, Happily Unmarried was ‘anti-established’ in 2013. The brand has a widespread presence across Delhi and cities like Mumbai, Chandigarh and Kolkata. Rajat Tuli, Co-founder and Director, Happily Unmarried sheds light on the brand’s growth journey.

Enlighten about the presence of Happily Unmarried.

Happily Unmarried is currently present in 17 cities across India through 12 Exclusive Brand Outlets (EBOs) and about 60 Multi-Brand Outlets (MBOs). Happily Unmarried is a youth life style brand. We are the pioneer of the ‘desi cool merchandise trend’ that has got popular over the last couple of years. 

Online retail has taken a great surge presently. What are your views on online and offline retail?

We have been in the offline space since the beginning. We started with retailing through an offline store. Offline stores provide the customers a touch and feel experience. For some people shopping is joy and even therapeutic. Offline stores are an essential need for these customers. While online business will expand, we believe that offline stores will continue to grow as well.

What are your expansion plans?

We are looking forward to opening 12 stores per annum.

What is the USP of you brand?

Our products make you smile. We do music festivals; work with corporate sector when they want to do some interesting work. Lately we have been doing a lot of projects involving branding, communication, interiors, marketing all rolled into one.

When did you start franchising? How many outlets do you have presently?
We started franchising last year and have currently opened four stores. We have a total of 12 stores, of which four are franchisee-run.

What are the challenges in this industry?

Apart from high cost of rental space, there are not too many challenges in our industry. Unfortunately there is no short term solution to this problem. We are hopeful that things will get more realistic in the coming years.

What sort of training and support do you provide your franchisees?

Since a lot of our products are based on ideas and concepts, some amount of training is required. We take our franchisees through a comprehensive orientation. The staff at franchise stores is also trained by us. We do periodic assessment and evaluation.

Franchise facts

AREA

INVESTMENT

BREAKEVEN

RoI

FRANCHISE UNITS

200-250 sq. ft

Rs 12-15 lakh

24-30 months

50%

4

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Bricks & Cement & Sand Supplies
    What we do We currently own and operate mines at various..
    Locations looking for expansion Haryana
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 5 Cr. above
    Space required 13068
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Pizzeria
    About Us: Go69 is an Indian pizza Brand, which started its..
    Locations looking for expansion Uttar Pardesh
    Establishment year 2015
    Franchising Launch Date 2016
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Lucknow Uttar Pardesh
  • Clinics & Nursing Homes
    ·         ServElder has wide experience in providin..
    Locations looking for expansion Haryana
    Establishment year 2019
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Electric Fitting & Accessories
    Vantra Lighting by Green Surfer Pvt. Ltd. is an online..
    Locations looking for expansion Haryana
    Establishment year 2015
    Franchising Launch Date 2020
    Investment size Rs. 30lac - 50lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads