The platform plans to deploy capital to deepen penetration into tie-I, II, and III cities in India and also position it's 'Made in India' products in North America under the D2C model supported by an on-ground team
VRO Hospitality owns and operates F&B brands such as Mirage, Hangover, Badmaash, Nevermind, and Tycoons among many others in Bengaluru. VRO also acquired Covid-hit F&B brands like Fava, Café Noir, Plan B, Caperberry, and One Night in Bangkok.
The funding will help the platform with an ambition to drive e-learning platform updates, content enhancements, sales team and marketing, product portfolio as well as the geographical and segment reach
Sanfe will utilize the capital in marketing and customer-centricity. The D2C brand is also looking at associations and collaborations in order to increase the brand presence and recall among the target audience.