Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
sumeru frozen foods 2019-01-18

Franchising Will Always Be A Viable Expansion Model In India: Mithun Appaiah

In conversation with the Franchise India, Mithun Appaiah, CEO Innovative Foods Ltd, Sumeru Frozen Foods talks about the rise of frozen food in India, franchising as the viable model for expansion and how innovation is the key to stand out.

By Content Writer
Franchising Will Always Be A Viable Expansion Model In India: Mithun Appaiah

Sumeru is among India’s leading and only brand focused in frozen foods category. They have retailed the multi-category product portfolio across the country with a presence on all major modern trade counters with a pan India presence which covers all tiers of cities and towns. 

In conversation with the Franchise India, Mithun Appaiah, CEO Innovative Foods Ltd, Sumeru Frozen Foods talks about the rise of frozen food in India, Franchising as the viable model for expansion and how innovation is the key to stand out. Read on to know more...

The Rise Of Frozen Food In India

Frozen Food has been gaining traction in India owing to their convenience as they do not need any additional preparation and culinary expertise. Moreover, frozen food products, especially frozen snacks, offer enhanced palatability as compared to their home-cooked counterparts. Another reason for the increasing demand for frozen foods in India is the fact that these products are available year-round regardless of the season. Furthermore, end-users can buy these products through various distribution channels such as supermarkets and hypermarkets, convenience stores, departmental stores, etc.  

Importance Of Hygiene And Transparency In The Modern-Day Food Industry

Consumers today demand to know more about the food they eat. Globally, food safety issues are costing the food and beverage industry billion each year. More and more customers will look beyond the product itself as a standalone purchase and take into account values such as hygiene and transparency. Therefore, how companies demonstrate their commitment to their missions and visions will become increasingly important in the future. At both Sumeru’s facilities in Kochi and Chittoor, we maintain the highest standards transparency and hygiene.  

Our products are made from produce sourced at their peak nutritional value and then processed and packed using state of the art freezing technology.    

Franchising a viable expansion model

With its minimized risk and already-established model, franchising will always be a viable model in India. Continued demand for branded products, India as a viable F&B market and the increasing number of first-time entrepreneurs in the country who opt for this model for their first venture will drive franchising in 2019.

Innovation is the key to stand out

A modern-day consumer is very aware Innovation is the key. Thinking outside the box is no longer a luxury; it’s a means of survival in the F&B industry. To remain successful in the food and drink industry, businesses need to be on top of the launches, trends and innovations that are driving purchase decisions in the market.

Future Expansion Plans

Sumeru has been at the forefront of innovations in the Indian Frozen Food sector. Our collaborations with internationally renowned chefs like the Masterchef India Judge Chef Ajay Chopra or the 13-time Micheline starred Chef Alfred Prasad with whom we have collaborated to launch the country’s first premium frozen food range.  The new range which includes 4 new SKUs ‘Super Millet Khichadi’, ‘Coromandel Chicken’, ‘Coromandel Shahi Paneer’, ‘Signature Pepper Chicken’ are made from fresh ingredients that are healthy with no preservatives and locally sourced ingredients. In 2018 we launched 20 new and innovative products. Innovation will continue to drive our growth in 2019.

 

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Others Food Service
    About Us: Founded in 1975, Chickpet Donne Biryani provides an exclusive..
    Locations looking for expansion Karnataka
    Establishment year 1975
    Franchising Launch Date 2014
    Investment size Rs. 20lac - 30lac
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater bangalore Karnataka
  • Diet Supplimentary
    About Us: Launched in 2009, BigMuscles Nutrition is one of India’s..
    Locations looking for expansion Delhi
    Establishment year 2009
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New Delhi Delhi
  • Designer
    About Us: Elite Footwear is a brainchild of an entrepreneur; Sri..
    Locations looking for expansion West bengal
    Establishment year 1960
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater kolkata West bengal
  • About Us: Nirmal World Private Limited is a prosperous company that..
    Locations looking for expansion Uttar pradesh
    Establishment year 2013
    Franchising Launch Date 2019
    Investment size Rs. 5lac - 10lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Varanasi Uttar pradesh
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
ads ads ads ads