Kidswear franchise 2018-12-29

FOR KIDS TO STEP OUT IN STYLE

With an elaborate plan to jolt the Indian kids’ clothing industry, Metro Kids Company is all set to win the hearts of both children and parents.Read on...

By Senior Editor
FOR KIDS TO STEP OUT IN STYLE

In this interview, Alexandre Cunha, Director, Metro Kids Company, shares his plans for the India market. 

Founded in 1989, Metro Kids Company (MKC) is a 100% European trademark with several stores around the world, in countries such as Portugal, Spain, Morocco, Chile, China and Saudi Arabia. The MKC brand has always been committed to impeccable design and product quality, thus using only the best raw materials in order to reach the highest possible quality levels. Until the products reach the end consumer, they are subject to a strict quality control process in order to meet its customers’ demands. Excerpts from the interview: 

What is the USP of Metro Kids Company?

In each store, you will be able to find three different and well-defined environments: newborn, baby and kids. Each area is perfectly organized so as to provide easy access to all proposals presented in each season. The newborn collection is presented in an exclusive area where single detail is carefully planned. Our baby collection proposes very refined sets in terms of details, prints, and designs for each collection. The fine fabrics and elegant cuts together with the carefully selected colors grant this collection a classy profile. Finally, the kids’ collection is characterized by the irreverence of its designs and the richness of its details, as well as its amazing and trendy colors. 

The kids' segment consists of three distinct lines: comfort is the key factor in the Teddy line, with its bright and joyful colors and its own mascot who experiences different adventures in each season. The Polo Team line is richer in details and embroideries so that each polo shirt has its own Metro Kids distinctiveness. Finally, the Classic line is made up of noble fabrics and delicate cuts, helping the company to stand out anywhere in the world. In order to guarantee a well-functioning process from manufacturing the product to its sale, it is essential for Metro Kids Company employees to be particularly sensitive to working with this type of product. Therefore, and thanks to the uniqueness of the products available at the franchising stores, this brand is a favorite among the little ones and admired by the grown-ups. 

What insights have you gained about the Indian consumers so far?

Because I travel around the world, and I see the potential from the Indian market, this is a huge market and they don’t have any competition from our quality and designs at the moment. We have a plan to open 20 shops and in future will franchise also. 

Who will be an ideal partner for you?

We will look for people who have good taste in clothing lines for children and those who believe in being associated with a company that has a firm commitment to quality and service. 

What is your business model?

We have a very sound business model and plan in place, and that includes a strategy for franchise partners too. Normally within 18 to 24 months, the franchisee starts getting payback from the investment. In the meantime, we will also have our own stores as we need to control the business. This is the model that is followed across Europe too.

How big are your India plans?

We plan to open 50 shops in five years.

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Meat & Poultry
    Riyu’sFresh, launched in Hyderabad is a highly organized meat retail..
    Locations looking for expansion Haryana
    Establishment year 2020
    Franchising Launch Date 2021
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Quick Service Restaurants
    About Us: Our founder Mr. Rajesh Rana a.k.a Raju Bhai started..
    Locations looking for expansion Maharashtra
    Establishment year 1984
    Franchising Launch Date 2015
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Haveli Maharashtra
  • About Us: Trio is a reputed and widely recognized name in..
    Locations looking for expansion Karnataka
    Establishment year 2008
    Franchising Launch Date 2020
    Investment size Rs. 5 Cr. above
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Furniture/Home Decor & Furnishing
    Home Plus Retails® India's growing speciality manufacturer and wholesaler, marketing..
    Locations looking for expansion Haryana
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads