The Fast Moving Consumer Goods (FMCG) sector is expanding drastically, becoming the 4th largest sector in the Indian economy with Household and Personal Care accounting for 50% of FMCG sales.
Sri Sri Ayurveda started selling products in 2003, however, they stressed on expansion at a time when Patanjali Ayurved started hitting headlines for challenging FMCG majors.
The products that leave shelves the fastest; fetch the fastest returns in retail market. Let us explore the changing face of Fast Moving Consumer Goods (FMCG) in India and how franchisors are trying to enhance their business in this zone.
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