Retail 2015-09-30

Firefox is the new hero!

By Senior Copy Editor
Firefox is the new hero!

Though Firefox Bikes Pvt Ltd will remain a separate entity despite Hero Cycles acquiring it in a recent development but a lot will change for the two companies. Ajit Gandhi, Marketing Head, Firefox Bikes Pvt Ltd, shares more on this aspect with us in an interview.

What happens to Firefox’s identity after Hero acquired it?

Firefox will continue to remain as a separate brand identity. Nothing will change neither the manpower nor the policy of the brand.

What will be the effect of the new development?

It is good for both the companies and beneficial for Firefox. We will have a strong financial backing of a big company.  With this our marketing budget will increase and we will be able to bring in more international brands to India. This will also help us to enhance our retail presence.

What are your expansion plans?

We currently have 210 Firefox outlets in India. In the ongoing financial year, we plan to set up 40 to 45 outlets. Of the total planned expansion, we have already opened 17 stores.      

We are fast expanding into metros and tier-II cities in the country. Recently, we have seen a huge scope in tier-III cities as well and are moving towards that side too.

What growth of the Indian bicycle market do you see in the near future? 

The sector is growing very fast as there is awareness in the market. Events like no car day are helping boost the sales of bicycles in the country. With people becoming more health conscious and cycle being a non-polluting vehicle, there is huge scope in the urban bicycle market.

What business opportunities are there for franchisees?   

There are ample opportunities for the franchisees in the bicycle sector. We offer franchise for entrepreneurs and they can run a Firefox bicycle outlet.    

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Quick Service Restaurants
      Investment Brand Fee Space Staff Exp. Monthly Sales Pro..
    Locations looking for expansion Madhya Pradesh
    Establishment year 2014
    Franchising Launch Date 2015
    Investment size Rs. 5lac - 10lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Indore Madhya Pradesh
  • Quick Service Restaurants
    About Us:  Chawla Chicken (Chawla’s2) is one of the biggest North..
    Locations looking for expansion Punjab
    Establishment year 1960
    Franchising Launch Date 1991
    Investment size Rs. 10lac - 20lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ludhiana Punjab
  • Ethnic Stores
    Franchise Owned Company Operated with Minimum Guarantee from India's leading..
    Locations looking for expansion Delhi
    Establishment year 1986
    Franchising Launch Date 2020
    Investment size Rs. 50lac - 1 Cr.
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Opticians/Eye Wear
    Vision Express, part of the world’s leading optical retail chain,..
    Locations looking for expansion Haryana
    Establishment year 2009
    Franchising Launch Date 2020
    Investment size Rs. 30lac - 50lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads