Credit to the huge scope in maternity wear business with less need of investment, you can either start a new label or take a franchise of a leading brand.
Growing belly can surely bring along lots of happiness. But not just in terms of the little one arriving but also in terms of starting a maternity clothing franchise. With a very little investment and lots of innovative and comfortable ideas, you can start off your own maternity wear range and make big bucks by giving away its franchise rights in other cities as well. So, what all it takes to bring this happiness into real world of entrepreneurship. Let’s read..
Maternity clothing franchise opportunity offers a great chance to get back into work mode and still feel at home. You can either choose to start a new label or tap into this market by joining hands with any of the successful maternity wear brands.
The good part
1 - It can be started easily from home
2 - Your contacts and would be mommies can be of great help to you in expanding your business
3 - Millions of babies are born daily, so the trend of maternity wear is here to stay
Need for your own store
Incase you are getting franchise rights of any brand, you can get a lot of support from the franchisor. Right from the catalogue to the store location selection, mostly support is offered. But if you are going to create the clothing yourself, you'll need a sewing machine, material, few designs. Once you have the clientele ready and orders start coming in, you can sign a contract with a manufacturer, post which a tie up with transportation company and storage space. And here you are ready to rock for the initial stage.
1 - Be sure to understand the franchise model properly before joining hands with any brand.
2 - If you want to start the store in your city, ask the franchisor if he will provide you the location? If not, confirm if interiors will be done or not?
3 - Always ask about the hidden charges apart from the franchise fee that you will be paying to the franchisor.
4 - Obtain all the necessary licenses.
5 - Keep your clientele ready.
6 - Keep the designs practical and not just showy and flashy. Focus on comfort always.
7 - For the promotion, if you are getting support from franchisor, well and good but if not then you should promote the store by some start off offers, fliers in newspapers or a clients meet, calling expectant mothers at the store for a coffee or any great idea.
Momzjoy is one of the leading maternity wear brands in India. It’s Founder, Kriti Baveja explained top 5 tips for our readers in order to successfully run a maternity clothing franchise store. Here they are:
Tip 1- Comfort is key factor - Pregnancy comes with a lot of precautions, hence comfort is a key factor while running a maternity clothing franchise. The store should be set up keeping this in mind.
Tip 2- Empathy, kindness and impeccable customer service - Pregnancy is a beautiful phase but difficult at the same time. The most important thing you can do for a mom-to be or new mom is to empathise with her and be kind and understanding of her needs while she shops.
Tip 3- Local and community activity involvements - It is imperative to be involved in all activities and local places that expecting and new moms visit. This will help you to know your current and potential customers - their needs, wishes, concerns, interests - so you can better serve them.
Tip 4- Recruit the best and treat them with respect.
Tip 5- Watch the details and take continuous feedback from customers and employees.