Branding 2018-07-18

Ena Bansal’s Advice on "How to build Brand Image"

Ena Bansal, Marketing Head, Vajor, explains "How to build a strong brand image" in her words. Read on...

By Senior Sub-editor
Ena Bansal’s Advice on "How to build Brand Image"


The first and foremost aspect of building a brand name is by maintaining the quality and the aesthetics of the products. Every collection the brand comes out with should be in sync and not out of place.

Any deviation in experience from one product to another would lead to break customers' relatability and loyalty towards the brand.

Once the brand has created its storyline, they need to stick to it and all products should be developed to speak that same language.

Next would be to study sale patterns, figuring out what works well for them.

Once a brand has built a set of following, studying the audience, their behavior, needs, and desire should be a regular activity to understand what product to be developed next. 

Brand Language:

Maintaining a brand language is one of the key features in keeping the brand well visible and has a recall value.

Both visuals and textual content help establish a brand image. Whether it's editorials, catalog shoots, website banners, print artworks, fonts, the model and the way they carry themselves, the look and ambiance of a retail store, everything should be in tangent with the ethos of the brand.

There should be a recall value that the audience can relate with and through which they have a clear picture of your brand in their mind. 


You need to work closely with the right influencers that have the same approach as your brand and create a strong community base.

The audience is well aware these days and looks up to people whom they can relate with. Working with a community member is always a two-way thing, where the brand, as well as the community, grows hand in hand.

One of the most important aspects that can work in your favor and take your brand to the next level is by working with people who have a similar mindset as your TG.

This way the brand will be able to understand the mindset of their TG in a more personal way and one-on-one basis.

Social Media:

In enhancing the brand name it's imperative to adapt to consumer behavior, needs, and aspirations, studying the market trends and churning out relevant content for your audience.

Creating a social media buzz for your brand at all times is something that needs to be one of the topmost priorities after products. For creating a social media buzz, you need to figure out the right platforms that work in your favor and sticking to it and not spreading too thin everywhere.

One needs to also understand what platform and strategy work in their favor.


This article was written by Ena Bansal, Marketing Head, Vajor.

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