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Digital Marketing 2018-07-17

Emojis, memes, and GIFs are the New Age Marketing Equipments

Vinay Singhal, Co-founder, Wittyfeed said, “Communication has taken on a new language, a new digital form with emojis, memes and GIFs making communication much simpler and even less formal.”

By Senior Sub-editor
Emojis, memes, and GIFs are the New Age Marketing Equipments

The marketing and advertisement world has moved on from SMS and emails, it is the time when GIFs, memes, and emojis are ruling the digital marketing trends.

Vinay Singhal, Co-founder, Wittyfeed said, “Communication has taken on a new language, a new digital form with emojis, memes and GIFs making communication much simpler and even less formal.”

On World Emoji Day, let’s take a look at some of the marketing communications strategies, brands are using:

For Entertainment:

The entertainment industry runs only on one factor and that is entertaining and engaging the audience with its creative pieces. More than an entertaining video, they are using GIFs or emojis to engage the audience on their social media channels.

Many social media sites are running solely on the face swapping to emojis feature such as Snapchat, Instagram, and Bitmoji etc.

Engaging the Customers:

Customer engagement is the difficult part of the business, which some of the applications on smartphones have very subtly done that using the features.

“Emojis have replaced real words and become the new language for millennials,” corroborates Vineet Singh, Business Head, a Delhi-based digital marketing company.

These emojis keep people engaged and glued to certain applications for hours, which ultimately adds a bonus to the brand.

Content is King

Producing relevant and engaging content has become an essential part of marketing especially on social media. One can witness how viral contents are created, then some brands craft as per their convenience and then smartly place them. Those moments are precious and need to be taken care of. Before the hashtags go out of the trending list, brands try their best to leave an impression.

“A well-placed, witty meme can go viral within seconds and more often than not, there is a meme for almost every occasion. As a consequence, brands have started using memes and emojis to craft content, which helps them gain more interest from younger generations, cutting across demographics and languages,” says Singh.

Singhal says, “These days, brands don’t want their logo while advertising their wares. They want to influence people through content.”

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