Education 2010-01-11

Earn while kids play and learn

By Feature Writer
Earn while kids play and learn

A child learns the basics of life while playing. Kids Gurukul has come up with a unique concept called ‘Advanced Toy Library’ that would cater to the over-all development of the kids while they play. Aadesh Jain, CEO, Kids Gurukul in an interview, shares the success and expansion plans of his company.

Ramanjit Kaur (RK): Could you shed some light on the origin of Kids Gurukul?

Aadesh Jain (AJ): Kids Gurukul is a toy library for kids. Here, all sorts of games and toys of both national and international brands are available for kids between two to 10 years. We provide them with a variety of educational toys, games, books, interactive VCDs, CD-ROMs, computer games and outdoor games on rental basis.

RK: When did you think of taking the franchise route? What difference have you noticed after opting franchising?

AJ: We started franchising last year. Till date we have launched 51 centres across the nation. We found that franchising is an ideal mode to expand a business across various geographic locations in a short interval of time.

RK: What initiatives and practices have you introduced in the company?

AJ: We try and introduce new games and toys that help in enhancing the verbal, visual, intellectual, numerical, analytical, sensory and memory skills of the kids.

RK: What do you look for while selecting a franchisee?

AJ: When we select our franchisees, we usually look for the following requisites:

  • The prospective franchisee should be well qualified 
  • S/he should have a good reputation in the society
  • S/he should have interest and commitment for the business
  • S/he should own a location in a highly populated residential area

RK: What kind of support and training do you offer to your franchisees?

AJ: We usually provide our franchisees with all the basic necessities. We help with the launching and recruiting of the business and also help to make it operational. We also aid them in planning the marketing strategy and supply them with the materials required for promotions. The company also shares 50 per cent of the promotional expenses of the franchisee.

RK: What investment is required by an aspiring franchisee?

AJ: The investment required to own our business ranges from 2 to 2.5 lakh.

RK: What kind of challenges a franchisee can face while running a business? And how can one overcome those challenges?

AJ: The most challenging part of running a franchised toy library is the management of kids. A franchisee and his/her staff must have the strategic skills to manage kids and maintain the decorum of the centres. Another challenge is that most of the time franchisees get attracted towards the project due to the emerging popularity of this concept. But after entering into this business, they realise that they are not capable enough to provide the customers with the standard services efficiently. If a franchisee has the urge to work for the interest of the kids and understands the business strategies, then to some extent such problems can be easily handled.

RK: What are your future plans?

AJ: We are in the process of finalising our master franchisees across the country. Besides this, we have plans to launch around 250 stores by March 2010.

RK: Any advice for the aspiring entrepreneurs?

AJ: This kind of business is a good part-time option for the aspiring entrepreneurs and it is also suitable for those who love to work for the interest of kids.

Comment
image
image
mobile
address
star franchise india
sumit chouhan : 05, Nov 2015 at 01:06 PM
Hi,I am interested in your franchise. I have llb degree.
Related opportunities
  • About Us: Tinkerbell Child Duniya is successfully operating 4 outlets and..
    Locations looking for expansion Gujarat
    Establishment year 2000
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 1800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Shadowfax, India’s largest crowdsourced logistics platform, was established in 2015..
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10000 - 50000
    Space required 200
    Franchise Outlets -NA-
    Franchise Type MultiUnit
    Headquater Delhi Delhi
  • Furniture/Home Decor & Furnishing
    About Us: Home City Lifestyle Private Limited is a private incorporated..
    Locations looking for expansion Haryana
    Establishment year 2013
    Franchising Launch Date 2017
    Investment size Rs. 30lac - 50lac
    Space required 6000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Pest Control
    DR pest control is one of the leading businesses in..
    Locations looking for expansion Haryana
    Establishment year 2019
    Franchising Launch Date 2021
    Investment size Rs. 5lac - 10lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads