The restaurant brand is now looking forward to tapping the tier II and III cities and plans to add 50 more franchise outlets by the end of 2019. Read on...
The food and beverage industry has seen a huge success in fusion food and is still experimenting with a lot of fusion. But so far fusion food was merely an attempt to cater the Indian food lovers.
Dhadoom, on the other hand, changed the style altogether by making fusion food its main hero, which made it a globally accepted restaurant chain in just a span of 2 years. Dhadoom is known for its one-of-a-kind Global Fusion Street Food, which offers a unique blend of international recipes and Indian flavors, not just in food but the aura of the restaurant is heavily weighed by the mix.
Yellow Tie Hospitality, the food and beverage franchise Management Company owned by Karan Tanna and Celebrity Chef Harpal Singh Sokhi co-owns Dhadoom and work towards bringing the restaurant to every Indian city through the franchise model. The restaurant brand is now looking forward to tapping the tier II and III cities and plans to add 50 more franchise outlets by the end of 2019, which makes it a debutant in the Top Franchise 100 Brands List.
Karan says, “There are 2 to 3 key things we look in a company, of course, we look at the financial stability of the company and do the required due to due diligence. But the most important thing is that we look at the concept which will either be a category creative or a leader in that particular food category. We also look into category leadership potential and a powerful entrepreneur an also that they have attained a unique level of the economy so on and so forth.”
He adds, “The most beautiful part of food franchising is that everyone is willing to franchise out and it is getting more organized by the day. Nowadays franchising in bars has started a lot, becoming 1 to 10 stores in a matter of 3 years or even less than that. I think franchising as a model has been well accepted by people of all facets of the F&B industry. However, there are a few restaurants which are scared of opting for franchising due to various apprehensions, surrounding franchising. So, I think now is the time when franchising and F&B are transforming from unorganized to organized, franchise owner mentality is also changing, franchise contracts and supply chains have started to become very strong.”
Year of establishment: 2017
Year to start franchising: 2017
Total No. of stores: 14
The investment required: Rs 15 – 30 Lakhs (Depending on Format)
Area required (in sq. ft):100 – 500 Sq. ft.
Expected break-even:12 – 15 Months
The Franchising World, India’s no.1 franchising magazine, identifies the TOP 100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable; expanding fast, and can act as a reference guide for budding entrepreneurs and investors across India.
Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes authority and strength to evaluate the growth of the franchise industry.