D2C Brand 2021-09-29

D2C Brand Plum Onboards Gaurav Sarda as Chief Financial Officer & Shivani Behl as CMO

Plum is strengthening its leadership team as it looks to deepen its omnichannel network across geographies, expand its product offering across newer segments and drive business transformation.

By Content Writer
D2C Brand Plum Onboards Gaurav Sarda as Chief Financial Officer & Shivani Behl as CMO

Home-grown, 100% vegan, PETA certified, D2C clean beauty brand Plum is strengthening its leadership team as it looks to deepen its omnichannel network across geographies, expand its product offering across newer segments and drive business transformation

Plum has announced the appointment of Shivani Behl as Chief Marketing Officer and Gaurav Sarda as Chief Financial Officer, who will work closely with Shankar Prasad, Founder & CEO, to further accelerate the growth of brand.

With over 150 SKUs, Plum caters to its customer base on both online and offline platforms. In addition to being among the top new-age beauty brands online, the brand also has presence in over 225 towns and cities in India, through 750+ assisted outlets, and over 10,000 unassisted outlets - growing month-on-month.

With her 15+ years of diverse experience across sales and marketing and has worked on building iconic brands across retail, FMCG, and beauty sectors, Shivani Behl will be responsible for scaling growth across the levers of brand and marketing, partnerships, community culture and engagement, and product innovation.

She said, “It is an interesting juncture for D2C Beauty brands and Plum in particular. I am excited to take this opportunity to architect a brand-first approach to drive exponential growth at Plum. I believe Plum’s potential is unlimited, and look forward to working with the entire Plum team to build and accelerate the brand’s momentum in the months and years to come.”

Further, the finance division of the company gets strengthened with the joining of Gaurav Sarda, who has a rich experience of more than 14 years and he will work closely with the rest of the senior leadership team to drive and grow the company’s financial and development strategy.

Gaurav Sarda commented, “The path ahead is an exciting one. As the company continues to scale, I look forward to leveraging my background to implement the next phase of operational excellence and further strengthen the strong financial foundation, aligning it to the rapid growth and enabling overall business excellence.”

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