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Interview 2016-06-15

Converting existing opportunities into propitious results: Soham Wellness MD

Betting big on Social Media promotion, Soham wellness clinic offers a holistic approach towards re-defining the ancient practices of Indian Sciences and techniques.

Converting existing opportunities into propitious results: Soham Wellness MD

Soham Wellness Clinic aims to fill the gap between hospitals and cramped doctor’s clinics for discerning customers. It is a successful outcome to the exhausting research behind the scenes operations and few years of planning.

In an exclusive conversation with Wellness India Bureau, Divya Ohri, Managing Director, Soham Wellness Clinic shared some undisclosed facts about the venture. Have a look:

What are the growth driving factors of such technological treatments in India? What position does Soham Wellness Clinic has secured in current market of Wellness Industry?

Beauty is non-negotiable. The standards of beauty are higher today compared to few years back. Wellness is being democratised. Once people used to feel beauty and wellness as a restricted glamour only for occasions, however, today their view is different. People believe beauty and wellness is an everyday opportunity. Various aspects have forced the technological treatments in India to advance. It has even notched up several significant achievements over the years.

  • Success in dealing with weight management therapies
  • Enhancing the wellness in a systematic manner
  • Social pressure to enhance beauty
  • Easy accessibility to quality wellness
  • Increasing awareness on effective beauty routine
  • Affordability to people at large scale is the growth driving factors.

At Soham, we take time to listen and understand the customer’s health concerns to offer dawdling and effective health solution to them. The Functional and Integrative wellness concepts followed by Soham Wellness addresses the healthcare needs of the people in a more holistic way rather than a component based approach. All our treatment methods are formulated to achieve maximum harmony, metabolic balance and total wellness to our patients.

Which promotional activity do you opt to promote your centre into the aesthetics market? How often do you revive your marketing and promotional strategies?

At Soham, we perform a moderate level of promotional activity during the year. Yet, we are glad that our clients are satisfied with our services and often revisit us. We revive our marketing and promotional strategies as per the market needs. We are flexible in terms of understanding the market needs. Apart from off-line marketing, we are more active in online marketing. From raising awareness on beauty and wellness holistic approach, we also interact with our clients on social media platforms like Facebook & Twitter to offer them daily dose on wellness, nutrition, weight loss tips and lifestyle management.

How do you see aesthetics market in the years to come? How much volume of growth do you expect in this category?

There is a huge potential for aesthetical therapies or procedures in India. It will grow in the years to come at the moderate growth rate of about 25 per cent. The number of people who take its advantages is actually not plenty right now, but it does have aspiring clientele who are willing to take aesthetical procedures if educated well. Thus, the growth opportunity is tremendous.

Elaborate on the USP of the brand.

At Soham, the blend of state-of-the-art technology, clinically tested products, skin therapists, weight loss experts, aesthetic and anti-ageing doctors join hands to service you well. Our strength lies in its usage of latest technological innovations for skin treatments and weight loss treatments. These methods are proven and assure great results. Our doctors and healers are extensively trained to offer you best of both the worlds. We focus on quality and customer satisfaction but not on the revenue.

What are the emerging challenges of cosmetic procedures or running a technology based wellness clinic in India? How do you overcome it?

The emerging challenges of cosmetic procedures come from the clients, who have experienced lower quality services or poor results from previous know-how. Approaching them with the benefits of the services and counselling them is challenging. Many people believe every wellness centre works alike. We offer versatile benefits like cost saving, bringing things on track and overcoming the side effects. When the market offers low priced and low quality services, convincing people about the advantages of ‘quality on high price’ gets complicated. With time, people in India understand the importance of quality and are ditching economical.

Are you planning to tie-up with any emerging med spa to build strong hold over the existing aesthetics market opportunities in India?

Soham Wellness Clinic is always open for new opportunities to convert them into propitious results.

Which ongoing trend do you witness in the skin healer market at the moment, holding high demand and successful results?

The weight loss therapy follows a revolutionary procedure called CoolSculpting. It is safe and effective too. CoolSculpting is USFDA approved non-surgical innovation to nurse unwanted fat cells underneath the skin. We offer CoolSculpting at Soham. The proven and long term results will make you feel confident and motivated.

What kind of innovation are you coming up with to tap the biggest pie in the dermatology therapy market?

We are focusing on various skin care therapies ranging from pigmentation, anti-ageing treatments, Botox etc. We have invested both in the expertise and the technology targeting on skin care therapies. Our customers have seen long lasting results as well.

What are your expansion plans with Soham Wellness Clinic?

We are doing well right now. Thanks to our customer who believe in us. We want to build the team, technology and our customer base at our present wellness centre right now. In the years to come, we are planning to open branches in other cities.

What all Anti-ageing, weight management program does Soham Wellness offer?

Soham cosmetic dermatology clinic is built with care and sheer expertise. At Soham, we aspire to help and assist people in achieving wellness from within through weight management programs, anti-ageing, skin maintenance and skin restoration treatments. Medical expertise and technology are best used here to revive that old charm and to give the skin a true magic it deserves. Weight loss programs are individual-oriented, guided by knowledge and treated with utmost care.

A decent health begins with a healthy weight. We offer a full spectrum of effective weight loss treatments including support and follow-up to guide our customer maintain a healthy weight. Soham offers you some of the pragmatic weight loss plans that are sure to work their way around any stubborn fat in the body. Be it a gradual weight loss to fit that slim dress or a quick reduction of some kilos to sport that ideal size of trousers. We have extensive treatment plans which use latest USFDA approved technology to help you get through that round bulge or any hiding flab! CoolSculpting is a revolutionary weight loss therapy.

Age is just a number for a heart so young. At Soham we help you with the confidence, unhide it from your heart and let the world see it through your face. BOTOX, JUVÉDERM Ultra Plus XC and JUVÉDERM VOLUMA XC are anti-ageing treatments which are approved worldwide for its great effects. We also carry out Hormone replacement therapy which will make you look years younger. Our expert therapists inject fillers to treat wrinkles, scars to give you that angelic innocent look. With Exilis Elite, Soham offers a whole new treatment experience for skin tightening and contouring.

What is cool sculpting and how safe it is? How long does it last?

The weight loss therapy follows a revolutionary procedure called CoolSculpting. It is safe and effective too. CoolSculpting is USFDA approved non-surgical innovation to nurse unwanted fat cells underneath the skin. The proven and long term results will make you feel confident and motivated. One can get the great look from every angle only with CoolSculpting. The technology being used in CoolSculpting safely delivers accurately skillful cooling. The fat cells being treated will be frozen and eventually die. With time, the body naturally processes the fat and eradicates the dead cells from the body.

Once the areas to be treated are designated by the physician, the CoolSculpting® device is positioned on the affected areas and cooling is applied. The patient can actually take a nap, check their emails or read a book during the procedure. Since the procedure is non-surgical, the patient can comfortably go home after the session and continue their daily routine. Over 2 million CoolSculpting procedures are performed in the world.

The patients can start seeing the results in three weeks after the treatment. The results are proven and long lasting. Some studies have mentioned that the results have lasted for 5 years.

What special offers can one avail at Soham Wellness for skin and weight management.

Soham Wellness Clinic aims to fill the gap between hospitals and cramped doctor’s clinics for discerning customers. It is a successful outcome to the exhausting research behind the scenes operations and few years of planning. At Soham, we take time to listen and understand the customer’s health concerns to offer an unhurried and effective solution. We offer personalized solutions with complete analysis from head to toe, enhancing your good looks, health, and lifestyle. The blend of state-of-the-art technology, clinically tested products, skin therapists, weight loss experts, aesthetic and anti-ageing doctors join hands to service you.

At Soham, we offer 10 to 30 days wellness programs for weight loss. During this period we work on reducing the weight gain due to hormone imbalance or intake of unhealthy food. These special offers are the adept way to lead a naturally healthy and sustaining wellness. A session with a personal trainer who guides as per the weight loss program the patient has preferred is also included.

Customized weight management program is another treatment that includes everything that you need to achieve you weight management goal. This program is tailored as per your lifestyle, age, gender, etc.

We believe that it is never late to start taking care of one’s skin. There are versatile offers one can avail for skin management. You can pick one that appeals you or ask our skin experts to suggest after examining the type of your skin and the required treatment.Skin Rejuvenation and Hydration, De-pigmentation Facial, Dermaheal Eye Treatment are few.

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