Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
How to franchise 2019-07-23

Checklists to Increase Footfall in your Franchise Business

Increasing footfall is a crucial part of a franchise-based business, especially when it's about assuring great results in terms of profits and successful expansion of the brand. 

By Features Writer
Checklists to Increase Footfall in your Franchise Business

Increasing footfall is a crucial part of a franchise-based business, especially when it's about assuring great results in terms of profits and successful expansion of the brand.  Experts say that growth in any business, including the franchise-based ones, is vital to achieve long-term goals along with maximising the profits.

This might look easy on paper, but its one of those daunting task that requires great efforts and strategies as an entrepreneur/franchisor. After all, getting people through the door of your business can be a tricky proposition.

So the questions occur, how can one encourage the customers to choose your business? How to increase footfall and drive sales?

Make your Premise Attractive

Competition within the Indian business ecosystem is fierce, especially when its the franchising industry. A huge number of international and national franchises are emerging on a daily basis, with a simple motto to become successful in the Indian territory. Due to this, every franchisor is battling for every last customer, eventually increasing the competition.

Sometime, one could see a big increase in a footfall by opting for marginal changes. You could design the interiors of your venture accordingly, keeping the latest trend and customer's demand in mind. Remember that attractive premises are always appreciated, especially by the new-age customers as they are often looking out for different experiences.

Partner with Local Franchisees

Franchisees, apparently play a massive role in bringing in sales to any franchise-based brand. Each franchisee usually comes from a different demographical location which could eventually benefit you by increasing the footfall at your venture.

Partnering with local franchisees could allow you to target the consumers from those local areas that are capable enough to increase the footfall at your franchise venture. After all, the success of any company completely relies on its overall customer base.

Move into the Streets

No business is now limited by the four walls of the premises. In fact, potential customers could be found anywhere, whether it's a street or your business venture. Therefore, it is suggested to step out of the four walls of your premise and start the search for potential customers. You can do this by demonstrating your products and services that are easy to demonstrate.

For example, if you own a coffee-based franchise brand, imagine how popular free coffee samples outside your business chain can get, later directly affecting your business by increased footfall.

Focus on Customer Loyalty

When it's about targeting and focusing on the existing customers, loyalty schemes are generally the best way to increase footfall among them. Understand that repeat customers are eventually the bedrock of any successful business.

As a franchisor, you could focus on offering discounts and offers to returning customers. Plan your loyalty scheme accordingly where you could provide offers and discounts on customer's fixed purchase.

Schemes like these are very beneficial, especially when there are a lot of competitors in the same segment, helping you to differentiate your brand.

As mentioned earlier, footfall is a crucial part of any business, including the franchise-based firms that are looking to grow their sales along with webbing in more customers. Keeping the above-mentioned pointers could help you increase footfall in your business, elevating your business to another level.

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Pharmacies
    About Us: |Reliable, Experienced, Trusted pharma product provider| The most trusted name..
    Locations looking for expansion New Delhi
    Establishment year 2006
    Franchising Launch Date 2015
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New Delhi New Delhi
  • Others Food Service
    About Us: Tempteys is India's first dedicated Cold beverage cafe serving..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Ice Creams & Yogurt Parlors
    About Us: Grandpa's  ice cream-Fresh & Naturalbrings in a wide range of..
    Locations looking for expansion Delhi
    Establishment year 2019
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Clinics & Nursing Homes
    About Us: A journey that has transformed an idea into an..
    Locations looking for expansion Maharashtra
    Establishment year 1986
    Franchising Launch Date 2005
    Investment size Rs. 50lac - 1 Cr.
    Space required 0
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
ads ads ads ads