Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
social media 2018-06-30

Check Out The 4 Ways How A Franchisor Can Use Social Media

Social Media To Play A Significant Role In Business Development.

By Content Writer
Check Out The 4 Ways How A Franchisor Can Use Social Media

Electronic media sites are increasingly replacing more traditional media sources as vehicles for conveying and receiving information. With over one billion users on social media, there is significant online noise to compete against advertisers. Franchising companies need to research whether their target audience is on the social media platforms they use or plans to use. In order for social media to play a significant role in business development, the franchisor must approach the topic strategically, with an eye toward balancing cost and return on investment. Below is the list of some of the uses of social media in Franchising.

Protection of Intellectual Property

If a franchising company is not comfortable using social media in its marketing, at a minimum, it should consider registering for accounts using their primary trademark or trade name on the major social media platforms. By using the primary trademark to register social media accounts, franchisors can prevent others from misappropriating its intellectual property. It also gives the franchisor the ability to monitor online activity for potential trademark or copyright infringement.

Monitor

Another franchisor benefit from claiming social media accounts is that it becomes much easier to monitor discussions or mentions about the brand beyond infringement issues. Most social media pages limit access to registered users. Without this access, it is almost impossible for a company to hear what others are saying about its products, services, employees, or the competition. Even if a franchisor decides not to engage on a particular site, lurking on the site can be informative. It can be helpful to lurk on a site to learn how best to interact on it to make future engagement more meaningful to that site’s audience.

Target Customers

Social media also helps a franchisor to reach out to its target customer. “It’s fantastic to meet or reach many people immediately at a very low cost.” said, Chaitanya V. Cotha, Sales Associate, CKC Group 6 Magnificent Showrooms.

If the brand’s target audience is utilizing Facebook, Twitter, YouTube, or other social media sites, that is where the brand’s social media advertising efforts should be focused.

The best social media strategies will take full advantage of the interactive nature of social media and of the incredible potential to reach instantaneously millions of prospective consumers with a single message in a few keystrokes.

Promotion

There is no question that whatever a franchising company is selling, its customers are using social media. Most companies, including franchisors, already have a social media presence, whether it’s claiming a Facebook page, Twitter handle, Pinterest account, or others. These new tools are used to increase brand awareness and increase sales.

Whether the brand itself is considering launching into social media or signing up for a new account on an emerging social media platform, or if it is considering authorizing franchisees to use social media, there are legal and business considerations to make before stepping into social media, and best practices to observe after taking the plunge.

Comment
image
image
image
Related opportunities
  • Others Food Service
    About Us: Grubbery is a resto cafe, combination of patisserie and..
    Locations looking for expansion Karnataka
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Others Food Service
    About Us: Launched in 2015, YoMama is a chain of cafes..
    Locations looking for expansion Karnataka
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 350
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Pizzeria
    About Us: We, at Pizzerio, are team of young and dynamic..
    Locations looking for expansion Maharashtra
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Pune Maharashtra
  • Quick Service Restaurants
    About Us: Conceptualized in Malaysia, Papparoti specializes in a unique mouthwatering..
    Locations looking for expansion Delhi
    Establishment year 2013
    Franchising Launch Date 2013
    Investment size Rs. 30lac - 50lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts