growth 2021-10-08

Changing face of Takeaway: From side kick to front runner

The pandemic has encouraged customers to order in which has made the concept of takeaways and driveways become very popular. Utilizing this to full potential, brands also initiated takeaway discounts helping with more orders while also saving us from aggregator margins.

By Deputy Features Editor
Changing face of Takeaway: From side kick to front runner

The culinary revolution that hit our food-obsessed country a decade ago shows no signs of slowing down, with the Indian F&B world buzzing with innovations in every aspect, from new food combinations to exotic produce to food-tech. Food-tech, however, is driving large scale disruption across the board, as customers take control of their food preferences through proliferation of new-age apps and services that have truly democratised access to speciality and novelty food items.

Also Read: How takeaway business has seen a jump during the pandemic

Also, we saw restaurants closed for almost 8-9 months continuously; what comes as a rescue for the already hit industry was takeaway and delivery as an option. As per restaurants, takeaway business has grown to 2X in the last 18 months. And, now even if restaurants are open, many people still prefer to opt for a takeaway option.

“Takeaway business has definitely grown a lot. Initially, it was a much smaller part of business as dining played a bigger role for restaurants but during the pandemic takeaways has become a big contributor for the business,” shared Vandini Gupta, Co-Founder, 1441 Pizzeria whose 10 per cent of the business is now contributed by takeaway.

Grab and Go as a trend

The pandemic has encouraged customers to order in which has made the concept of takeaways and driveways become very popular. Utilizing this to full potential, brands also initiated takeaway discounts helping with more orders while also saving us from aggregator margins. Though, there is no major customization done to these menu, restaurants did a lot of R&D to perfect the process of eating pizzas at home, grabbing their favourite burger on the go to having their favourite meal at their much loved restaurant so the customers can enjoy that experience as much as they would enjoy dining in. “I believe that to introduce a new venture in the market, you need to make it a trend as customers always appreciate something new and creative as well as to create buzz and generate awareness among the audiences. Since Chickeera is also coming as a QSR chain, we would be pushing a limited menu through delivery while pushing all our other items through our upcoming dine-in restaurant,” pointed Kartik Juneja, Founder, Chickeera who is majorly focusing on delivery and takeaway orders.

Catering to the right clientele

“Although youngsters and young parents are more likely to go out and opt for takeaways, it really depends on location to location. For eg. Bandra and Fort have better demand for takeaways as compared to Kemps corner which has more delivery based audiences,” added Gupta who is planning to include discounts on takeaways more than on delivery as that also lets the customers see the space encouraging them to come over and dine-in.

May Interest: India’s Top QSRs takes Takeaway, Delivery route to fight against Coronavirus

Meanwhile, Juneja believed that the target audience can comprise of the entire country if the execution is done in a correct manner. “Our main expansion focus at the moment is on QSR Dining as our initial plan was to open Chickeera as a dine-in outlet, but due to the pandemic, we had to shift to a delivery-only kitchen,” he added.

 

इस लेख को पढ़ने के लिए यहां पर क्लिक करें

Click Here To Read The Original Version Of This Article In English

 

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Bike Showroom
    Swedish brand Husqvarna’s tryst with motorcycles started way back in..
    Locations looking for expansion Maharashtra
    Establishment year 1950
    Franchising Launch Date 2020
    Investment size Rs. 50lac - 1 Cr.
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Haveli Maharashtra
  • Tea And Coffee Chain
    About Us: We serve our tea the way Indians like best!! Freshly..
    Locations looking for expansion DELHI
    Establishment year 2008
    Franchising Launch Date 2009
    Investment size Rs. 10lac - 20lac
    Space required 50
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater DELHI DELHI
  • Grocery Stores
    Fortune, India's biggest edible oil brand, is all set for..
    Locations looking for expansion Gujarat
    Establishment year 2020
    Franchising Launch Date 2020
    Investment size
    Space required 400
    Franchise Outlets -NA-
    Franchise Type MultiUnit
    Headquater Ahmedabad Gujarat
  • Courier & Delivery
    About Us: World Health Care Mart is a leading Teleshopping Company,..
    Locations looking for expansion Madhya pradesh
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10000 - 50000
    Space required 100
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Indore Madhya pradesh
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads