Today, business is all about being unique, being wacky and being bold. New concepts are hitting the market and are very well accepted. Liquid Nitrogen Ice Cream is one such innovative idea. Let’s know more…
Winters have knocked the door, but cold season never stops a true foodie. Who doesn't have taste for ice cream? The creamy, cool, mouthwatering delight has been a firm favourite for years. But a few brands & entrepreneurs are making it even tastier, all thanks to liquid nitrogen.
Science behind the nitrogen ice cream
Liquid nitrogen is a chemical that is often used for freezing food because nitrogen is colourless, odorless and tasteless. You've probably spotted the distinct ice cream, sometimes called ‘instant ice cream’, amidst clouds of smoke in shops around the city. Liquid nitrogen is used to cool the ice cream quickly, so that no ice crystals form and the ice cream's texture become creamier & smoother.
Market of this sweet & cool industry
India is a developing country and with more cities being developed there is a constant need for new concepts which is accepted by the young generation. Ice cream as an industry is growing rampantly in India with almost 22% CAGR growth on an annual basis, this is predominantly due to changes in eating habits of youngsters and older generations. Also people are now more cautious of what they eat and hence want to eat freshly made ice creams without any preservatives.
Compared to conventional ice creams where preservatives are used, the ice creams made at the factory have ice crystal formations due to their storage procedures. Ice creams made with liquid nitrogen are creamier since the base and flavors are subjected to flash freezing due to which there is no ice crystals in the ice creams making the ice creams creamier and tastier.
Freshly made ice creams is the next hot business opportunity and will constitute to about 5% of the market share in the upcoming years which means liquid nitrogen ice cream parlours can be at least a Rs 2250 crore industry across India of the existing 45000 crore industry it is as a whole.
Creamy franchise opportunity
Dharmesh Patel, Franchise Sales Director – India, Creamistry saw a great potential in this industry & got master franchise for the Indian territory. The US-based brand is successfully operating in Ahemadabad presently & is further looking at partners to take the brand pan-India via franchising.
As per Dharmesh Patel, Franchise Sales Director – India, Creamistry : “We're always looking for owners who are as passionate about ice cream as we are - franchisees who love to put smiles on people's faces with quality products, friendly staff, and enjoyable environments, to provide a one of a kind experience that will have customers coming in again and again. Combine our process with great customer service and a spectacular liquid nitrogen smoke show, and you have a recipe for success.”
Another renowned business opportunity provider in this industry is Frost Bite & Company. They help entrepreneurs build their own brand. They provide start ups with an end-to-end business solution for Liquid Nitrogen Ice Creams. On offering white labeling business opportunity, Murtuza Rajapkar, Owner, Frost Bite & company avers: “We are an end to end business solution providers, we supply equipment, do the installation and train the young entrepreneurs to venture to the new field of ice creams at a low cost. We have implemented almost 35 outlets across India and our market size would be 0.01% all brands put together. We are white labelling company and hence we do not lend our name to the outlets where we provide the solutions however the end to end processes at these outlets are provided by us. This gives an upper hand to the young entrepreneurs to enter the market with their own name and then grow their brand in the market with the reliability on us for solutions.”
A punjab-based brand Get Desserted too is looking at scalability. This brand is doing very well & to spread the taste of its nitrogen-based desserts, Udit Khaitan, Director, Get Desserted is seeking franchisees in Punjab, Haryana, Himachal & Delhi. As per Udit: “We are looking to expand through the franchise model as it’s a scalable concept. We currently serve frozen desserts, waffles, pancakes, brownies, shakes, etc. our concept is to make everything fresh and live in front of the customer. This helps us achieve zero wastage on raw materials due to expiry. Most of our raw material is used in different products which reduces the storage space for raw material and the inventory capital required.”