BIBA, a household name for ethnic fashion, was started by Meena Bindra with as small as an investment of Rs8000, and it now generates sales of worth INR 600 crores (approx).
The journey of a housewife who turned her boredom into a creative venture, and eventually into some serious business, BIBA is nothing but an exemplar for those who dare to dream big. BIBA, a household name for ethnic fashion, was started by Meena Bindra with as small as an investment of INR 8000, and it now generates sales of worth INR 600 crores (approx).
BIBA is known to offer an affordable range of ethnic apparel, and its affordability has now led it to enter the Top 100 Franchise list.
The Story of BIBA
MeenaBindra, a 39-year-old housewife and a mother of two, started designing clothes to get rid of her boredom and of course to earn a decent amount of pocket money. At that time, she took an 8000-rupee loan to start a small business.
In 1986, Meena started off by launching a line of salwar kameez and dupattas. It was an affordable range of ethnic wear with which it all started, and it has become the brand’s ethos today: fashion at an affordable price. BIBA offers a variety of apparels such as salwarkameez, sarees, lehengas, kurtis, tunics, t-shirts and many more.
BIBA grew at a phenomenal speed with the entry of Bindra's sons into the business. But, in 2010, one of her sons Sanjay, left BIBA and started his own apparel business.
With its collaboration with Rohit Bal, a renowned fashion designer, BIBA by Rohit Bal was launched in 2013 to be retailed at selected BIBA stores.
In 2014, BIBA launched its e-commerce portal ‘biba.in’ in order to take plunge into the blooming e-commerce space in the market.
BIBA in the Franchising World
One of the largest retailers in fashion and lifestyle market for women, BIBA, has entered into the world of franchising. BIBA is looking to expand its reach pan-India to target all tiers of the market – I, II and III. BIBA is on a continuous expansion drive. Buying a BIBA franchise is lucrative as fashion is an ever-evolving business sector and that it offers a high ROI.
Total Outlets: 240+ outlets
Area Required: 500-800 sq. ft
Investment: INR 2.5 crores
The Franchising World, India’s no.1 franchising magazine, identifies the TOP 100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable; expanding fast;and can act as a reference guide for budding entrepreneurs and investors across India.
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