In conversation with Sargam Dhawan, Director & India Head, DAFNI India, who expresses her thoughts on why the brand wants to work with distributors and retailers in India.
While the salon industry is doing exceptionally well, it also depends on a brand how it sets itself and the quality standards to be at the top of their game which is crucial t survive in the industry.
The Indian beauty industry with its several segments such as skin care, hair care, colour cosmetics body fragrances and so forth has witnessed major growth in recent years
Trends in wellness industry have really been changing over the years, altering the consumer use. Let’s have a look at some new trends in the beauty industry.
Customers are the most important aspect of a business. Without them, a business cannot achieve what it wants to achieve. Customer loyalty is what takes a business a long way ahead.
Wellness India visited the IITF 2016 to find out what factors according to the consumers play a role in taking up the sales of a particular brand at a fair.
We all agree to the fact that beauty and cosmetics industry is a sector that is eternal. Seeing the rising demand and even a better supply, most brands are taking franchise route for penetrating..
