Around 60 million people are employed by SMEs, creating 1.3 million jobs annually. Read on to know more...
Small and Medium Enterprises (also known as SMEs) are the driving force behind India’s development. Not only are 60 million people are employed by SMEs, creating 1.3 million jobs annually but it contributes 45% of the industrial output and 45% of India’s exports.
Arun Pratap Singh, Founder and Director, Dial4Trade.com, shares his business journey with Franchise India. He says, “I thought of starting something in b2b, where every city’s businessmen can source business online whether they know or not about the functions of the internet & to operate the email. The idea was to help the small and medium enterprises in the country market (Tier-I, Tier-II, Tier-III city). I discussed the whole idea with my friends & family. They showed a lot of confidence in me and I planned & employed the few best marketing/ sales/technology personnel to help generate business/ develop the best product. We created some services which can help buyers & sellers to manage their work easily.”
Connecting Buyers and Sellers of Small Towns
Even now many SMEs from small cities are not aware of such facilities, which Singh is trying to take advantage of through his business idea. Keeping the SMEs of the small towns, villages in mind, he framed his future expansion plans as:
Differentiating Real Buyers From the Sea of Fake Buyers Online
In the world full of frauds, sitting on the other side of the computer and trusting the buyer or seller online can be too risky an affair to put own hard earned money and business at stake, which is why it is important to identify the real buyers from the fake buyers and spammers.
Here are 5 suggestions by Singh, to differentiate between real buyers, fake buyers, and spammers: