Branding 2018-06-07

An Effective Brand Needs a More Effective Campaign

A branding campaign therefore helps builds incredible value for companies and corporations.

By Feature writer
An Effective Brand Needs a More Effective Campaign

Brand awareness literally decides the fate of a brand. It is the first window to the mind of a potential customer.  For a successful marketing campaign, initially, a brand must have created some buzz and initial sense of awareness in a potential customer’s mind.

It is like going to the next step to ensure the brand stays in the market and if your campaign is really effective and backed by the credibility of the brand, it is going to stay.

Undeniably, it is important to ensure that the potential customer is introduced to a product or service in the right way. Like meeting a person for the first time, the first impression is essential and has to make an impact. The extent to which a product is recognized lies with its brand awareness strategy from the time of introducing it into the potential market.  

Today, there are many ways of building a brand awareness campaign. Gone are days when brand awareness was only dependent on roping in a popular face and screening a well-made advertisement in an important viewing slot. Smart campaigns are now making use of social media platforms, digital marketing strategies, physically engaging campaigns and much more.

The best brand campaign must be able to break through the walls of people’s mind. The best branding and then campaign should be based on a strong idea; backed by remarkable creativity in advertising to help to create such attraction and lust for a brand, that the customer wants to come back to it, again and again.

For building a successful campaign, spend the time to know your target audience. Only 44% of marketers actually develop buyer personas before they begin their brand campaigns, and 85% of them aren’t using personas effectively. Therefore resulting in numerous.

A research director at an online market research portal, David Sprinkle, explains, “You can’t stop at brand awareness, though you certainly have to get there. To fuel sales, you need brand credibility, which involves standing out in a meaningful way from the competition.

He adds, "This calls for readily apparent innovation that aligns with one or more of the drivers transforming the food industry, and that sometimes gives an edge to newer and smaller brands: freshness, authenticity, craftsmanship, clean label, natural health & wellness benefits, and flavor/texture adventure enriched by global culinary consciousness.”

star franchise india
Related opportunities
  • Quick Service Restaurants
    Sha Sha Shandaar Shawarma is a brand of Sumadhura Shandaar..
    Locations looking for expansion Haryana
    Establishment year 2015
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 70
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Fine Dine Restaurants
    About Us: Karim’s, a division of Karim’s Hotels Private Limited, is..
    Locations looking for expansion Delhi
    Establishment year 1950
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Pharmacies
    Online Healthcare Company is one of the fastest-growing industries in..
    Locations looking for expansion Haryana
    Establishment year 2020
    Franchising Launch Date 2020
    Investment size Rs. 2lac - 5lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • FooDiiSoFT Franchise - Kanishka Consultancy Product for Food Order Management..
    Locations looking for expansion Maharashtra
    Establishment year 2014
    Franchising Launch Date 2020
    Investment size
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

ads ads ads ads