Branding 2018-06-07

An Effective Brand Needs a More Effective Campaign

A branding campaign therefore helps builds incredible value for companies and corporations.

By Feature writer
An Effective Brand Needs a More Effective Campaign

Brand awareness literally decides the fate of a brand. It is the first window to the mind of a potential customer.  For a successful marketing campaign, initially, a brand must have created some buzz and initial sense of awareness in a potential customer’s mind.

It is like going to the next step to ensure the brand stays in the market and if your campaign is really effective and backed by the credibility of the brand, it is going to stay.

Undeniably, it is important to ensure that the potential customer is introduced to a product or service in the right way. Like meeting a person for the first time, the first impression is essential and has to make an impact. The extent to which a product is recognized lies with its brand awareness strategy from the time of introducing it into the potential market.  

Today, there are many ways of building a brand awareness campaign. Gone are days when brand awareness was only dependent on roping in a popular face and screening a well-made advertisement in an important viewing slot. Smart campaigns are now making use of social media platforms, digital marketing strategies, physically engaging campaigns and much more.

The best brand campaign must be able to break through the walls of people’s mind. The best branding and then campaign should be based on a strong idea; backed by remarkable creativity in advertising to help to create such attraction and lust for a brand, that the customer wants to come back to it, again and again.

For building a successful campaign, spend the time to know your target audience. Only 44% of marketers actually develop buyer personas before they begin their brand campaigns, and 85% of them aren’t using personas effectively. Therefore resulting in numerous.

A research director at an online market research portal, David Sprinkle, explains, “You can’t stop at brand awareness, though you certainly have to get there. To fuel sales, you need brand credibility, which involves standing out in a meaningful way from the competition.

He adds, "This calls for readily apparent innovation that aligns with one or more of the drivers transforming the food industry, and that sometimes gives an edge to newer and smaller brands: freshness, authenticity, craftsmanship, clean label, natural health & wellness benefits, and flavor/texture adventure enriched by global culinary consciousness.”

Comment
image
image
mobile
address
star franchise india
Related opportunities
  •                INVEST..
    Locations looking for expansion Uttar Pradesh
    Establishment year 2019
    Franchising Launch Date 2020
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Noida Uttar Pradesh
  • Pathological Labs
    §Vi-Scan had a humble beginning in 2017 , It was..
    Locations looking for expansion Uttar pradesh
    Establishment year 2017
    Franchising Launch Date 2020
    Investment size Rs. 50lac - 1 Cr.
    Space required 350
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Dadri Uttar pradesh
  • Others Health Care & Fitness
    We are a healthcare company committed to making a difference..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Haveli Maharashtra
  • A worldwide innovator in Orthodox tea fabricating and conveyance, M..
    Locations looking for expansion West bengal
    Establishment year 2013
    Franchising Launch Date 2013
    Investment size Rs. 10000 - 50000
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Kolkata West bengal
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads