The transformation of ‘Sportswear’ into ‘Sports-Fashion’ by PUMA, has led it to secure its place into Top Franchise 100 Brands list.
PUMA – a leading brand in sports lifestyle is a brand that requires no introduction. It’s not been many years since PUMA has entered the Indian market, yet it has established itself firmly in the market, generating revenue more than Rs 900 crore (approx).
PUMA has transformed the sportswear industry by giving the touch of fashion and style into the sportswear along with comfort and flexibility.
The transformation of ‘Sports-Wear’ into ‘Sports-Fashion’ by PUMA, has led it to secure its place into Top Franchise 100 Brands list. And the journey of their success has been an inspiring tale for the upcoming entrepreneurs to join them in the venture. The brand is on a continuous expansion drive and invites franchisees from all over India.
PUMA entered the Indian market in the year 2006 and within three years of its debut in India, the brand showed profitability – faster than any other brand in the country.
In 2014, the brand changed its positioning by claiming itself to be the fastest growing sports brand in the world. PUMA launched a range of running and performance products along with running properties like the PUMA Urban Stampede – now a seven-city national running movement.
The brand’s USP, as they claim, is that it offers sportswear that corresponds to the contemporary style while all their products look good and are extremely stylish.
As the brand operates on a franchise business model, PUMA supports its franchisees with all they can do. Commenting on their strategy to support their franchisees, the management says, “As a brand we ensure sustainable and profitable businesses for our partners. Our product and retail teams work closely with our franchise partners to ensure that our brand is presented desirably.”
Why buying a PUMA franchise is lucrative
A brand gets established in the market because of the rising demand of its products. PUMA, being one of the well-established brands in sportswear industry in India, offers a bright future for the franchisees associated with it as the brand has been able to fulfil the demand of the customers since a long time.
Not only will its big name do, the support that comes from the brand is also one of the captivating factors for the aspiring franchisees.
The Franchising World, India’s no.1 franchising magazine, identifies the TOP 100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable; expanding fast; and can act as a reference guide for budding entrepreneurs and investors across India.
Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes authority and strength to evaluate the growth of the franchise industry.