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Franchise 100 2019-02-27

After Taking India by Storm, MINISO Makes Its Debut in Top 100 Franchise List

In just 1.5 years of entering India, MINISO has already opened 67 stores.

By Content Writer
After Taking India by Storm, MINISO Makes Its Debut in Top 100 Franchise List

MINISO is a low-cost Japanese retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware. The Japan-based designer brand was co-founded in 2011 by Japanese designer Miyake Junya and a young Chinese entrepreneur Ye Guofu in Tokyo, Japan, with the former serving as chief designer.

A year after entering India’s $670 billion retail market, the little-known brand has already taken the Indian market by storm.

MINISO advocates the philosophy of quality life and, in the brand spirit of “respecting consumers”, dedicates itself to providing customers with products of “high quality, competitive pricing and creativity”.  MINISO gained popularity among consumers with its core brand edges of updating products every seven days, pricing at a low level, and targeting at intelligent consumer product chains.

The MINISO Journey

With the unprecedented prosperity of the world economy, luxury brands from Europe are being blindly pursued by customers. However, counterfeit goods are also spread all over the market which results in people’s two extreme consumption patterns. As a reflection and criticism of this situation, MINISO was founded in 2011.

MINISO was run by MINISO Industries Co., Ltd. in 2013 and entered the Chinese market in September of the same year to comprehensively come into the market of intelligent consumer products in China. It opened its doors in India in August 2017. Established in Japan in 2013, MINISO actively explores the international market and has opened over 2600 stores until now. At present, MINISO has reached strategic cooperation agreements with more than 60 countries and regions with an average monthly growth rate of 80-100 stores.

Miniso's name is derived from the word "mini", after Japanese minimarts. The colour red was chosen as the brand's primary colour because it is considered auspicious in Asian cultures.

Affordable Quality Products

With simple and quality features, most MINISO products are priced between ₹150 & ₹450, thus earning love from the major consumers aged from 18 to 35. MINISO strives to provide consumers with smarter, simpler and stylish products, so as to make the consumer experience happy when shopping.

Taking product structure optimization and product management as its priority, MINISO insists on selecting materials used in product design & development from all over the world. 80% of the designs are from Japan, Korea, Sweden, Denmark, Singapore, Malaysia and China, etc.

While pursuing high quality and intelligent technology, MINISO also attaches great importance to consumers’ shopping experience and devotes itself to creating a culture of quality service, to convey features such as intelligence, leisure, quality and creativity through a great shopping experience.

Franchising For Rapid Expansion

In just 1.5 years of entering India, Miniso has already opened 67 stores. Keeping a very high target for itself, the brand intends to open around an astounding 800 stores pan India by 2020.

Miyake Junya, Co-Founder and Global Chief Designer, MINISO, said, “India is one of the top five markets in terms of revenue for MINISO. To expand our presence in India, we have initiated our franchise model.”

MINISO has also secured a fine place among the Top 100 Franchise brands list by India’s no.1 Franchising Magazine - The Franchising World, making it one of the most desirable and profitable franchises currently. The increasing number of franchise recounts an inspiring story of secure business success in teaming up with MINISO Ltd.

Franchise 100

The Franchising World, India’s no.1 Franchising Magazine, identifies the TOP 100 Franchise Brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable, expanding fast, as a reference guide for budding entrepreneurs and investors across India.

Franchise Top 100 is the one-stop destination to know everything about the franchise industry which establishes the authority, and strength to evaluate the growth of the franchise industry.

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paresh Bhatt : 27, Feb 2019 at 05:47 PM
i am interested in miniso franchise pls send details of this m-9375510993
saurabh : 27, Feb 2019 at 06:59 PM
Veena : 27, Feb 2019 at 08:26 PM
I am interested in knowing more about the franchising option of Miniso for Indore city in M.P. Please contact me @ 98935 95766
Jaskiratsingh : 28, Feb 2019 at 12:14 PM
Intrested in giving land for lease in UP district adjoing with petrol station .
Ramya Gali : 28, Feb 2019 at 01:18 PM
Interested to know the franchisee details..kindly contact and send details to 9666178808
Thomas : 01, Mar 2019 at 06:42 PM
Kindly send me the prospects of franchise in Chennai, Tamil Nadu
prateek kapoor : 02, Mar 2019 at 11:25 AM
Want to know about the franchise cost. Want to open the franchise in Lucknow, Uttar Pradesh.
Gaganjeet : 06, Mar 2019 at 04:16 PM
Kindly confirm the procedures and legalities involved in taking up this franchise
Shahid Meer : 19, Mar 2019 at 10:22 PM
I want dealership
hunny : 25, Mar 2019 at 06:16 PM
hi this is hunny bhagia from ahmedabad recently i visited one of your new store opened in ahmedabad i like the products as well your concept, so plz do let me know the basic requirements regarding your franchise, FYI i'm having a space of 1800 sqf net gf in very good area of ahmedabad. thanks and best reagrds hunny bhagia
Suresh AM : 29, Mar 2019 at 11:55 AM
Hello team! Greetings! Interested in owning francaise of miniso" I own my own commercial Space at prime location of Bangalore. Please get in contact with me. Thanks
Sanjeev : 12, Apr 2019 at 07:02 PM
I am interested in knowing more about the franchising option of Miniso for Hyderabad City.
bhumika : 16, Apr 2019 at 02:40 PM
i would like to a take franchise and i love the products please contact me
shiv kumar agarwal : 19, Apr 2019 at 11:05 AM
shiv kumar agarwal : 19, Apr 2019 at 11:07 AM
Niraj : 02, May 2019 at 08:41 AM
I am interested in opening a miniso franchise. Let me know how do i go forward with it. Thanks
Sunil Kumar G : 02, May 2019 at 01:56 PM
interested in MINISO franchise in bangalore, pls send investment/ roi and other details.
Sunil Kumar G : 02, May 2019 at 01:56 PM
interested in MINISO franchise in bangalore, pls send investment/ roi and other details.
Neha : 28, Jun 2019 at 12:43 PM
Would like to open a franchise in nashik maharashtra ... do send the details on above mentioned email .. thank you
sanjeet kharb : 12, Jul 2019 at 10:42 AM
I am interested in miniso franchise . Kindly send me more detail about miniso at Ahmedabad . My E-mail -
Rohan patel : 18, Jul 2019 at 10:39 AM
I want dealership can u plz contact me on this 9016251691,7265098353
Jiandaipou Dangmei : 19, Jul 2019 at 04:54 PM
I am interested in franchising a MIniso Brand in Northeast India . Please help me to get contact to a right person or drop me email at:
Ankur Darji : 22, Jul 2019 at 01:04 PM
I am interested for MINI SO franchisee. Please send details of investement and policy on
utkarsh yashwant bobade : 01, Aug 2019 at 03:14 PM
need details for franchise please call back
Rahul : 01, Aug 2019 at 04:07 PM
I m interested in Jaipur nd Bikaner cities in Rajasthan
Nameet Dugar : 11, Aug 2019 at 10:00 AM
I am interested in opening a miniso franchise in tezpur(assam) . Plz tell us your full requirement for opening a showroom of miniso .
sunil garga : 15, Aug 2019 at 07:43 PM
I am interested in miniso franchise for ILD Sohna Road sector 47 Gurgaon 3500 sq ft showroom with double entry gate n 16 ft height
Varunkumar Kommirelli : 03, Sep 2019 at 01:58 PM
I am looking for Franchisee in Telangana, Nizamabad or Hyderabad
murali : 10, Sep 2019 at 09:31 PM
Intrested in knowing miniso franchise. Kindly let me know the procedure and cost
Binaka laishram : 11, Sep 2019 at 10:10 PM
I m interest in miniso franchising .pliz provide me details on 9612519023
Kailash Chander : 09, Oct 2019 at 04:44 PM
I am Interested in miniso frenchise,pls send detail 9313303423 and mail ids is
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