MoBEL was established in 2005 to provide an international range of modern furniture and later added furnishings and other interior products to its portfolio. Read on...
The Indian consumer has grown past the old carpenter methodology to get the furniture of their choice, it is because people do not have time and patience to wait for the number of days it takes to get them designed. However, technology has evolved in a way that furniture designs can be checked online and bought offline based on the choice of material and finish. Adding more reasons are the modern day consumer needs, whose taste of furniture keeps changing and the millennials want to have an international range of modern furniture
The furniture market has also evolved over the years and one name that had ruled the entire of eastern India for the past one-and-half decade and is planning to capture the market is MoBEL furniture. The brand is committed to providing better employment and business opportunities for people, which took it in the Top Franchise 100 Brands List.
The brand plans to take off internationally as well after it firms its roots deep in the Indian soil. MoBEL was established in 2005 to provide an international range of modern furniture and later added furnishings and other interior products to its portfolio. MoBEL has its own furniture manufacturing unit equipped with high-end Italian and German machines, producing high-quality furniture for homes and offices. The company also designs and installs modular kitchens.
MoBEL Group has also launched ‘FFover’ luxury brand offering furniture, kitchens, lights, décor and handcrafted fans. It sources manufactured units from 250 factories across the globe to meet the needs of its clients and currently operates 30 stores across eight states of which 6 are company-operated while 24 are franchisees.
MoBEL took up the franchise business model to reach out to a maximum number of potential customers and help them create their dream homes and offices. The brand shared the insight of its experience with the aspirations of local entrepreneurs to create a new successful business model. MoBEL is now on an expansion spree and it plans to open 100 stores across the country over the next 5 years.
Year of Establishment: 2005
Year of initiating franchising: 2015
The investment required: Rs 30 Lakhs-Rs 1 crore
Area Required: 3500-12000 sq. ft
Preferred location: All over India and neighboring countries
The Franchising World, India’s no.1 franchising magazine, identifies the TOP 100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable; expanding fast, and can act as a reference guide for budding entrepreneurs and investors across India.
Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes authority and strength to evaluate the growth of the franchise industry.