Interview Jun, 30 2016

'YepMe will cover pan India via Franchising' Vivek Gaur

In a short conversation, Vivek Gaur, CEO, YepME shares his insights about living life as a CEO of a leading fashion brand.

By Deepankar Hemnani
'YepMe will cover pan India via Franchising' Vivek Gaur

Eccentrically famous to transform startups into leading brands, Vivek Gaur, Founder and CEO, YEPME has proven that he is a true visionary. In a short conversation, he shares insights about living life as a CEO of a leading fashion brand.

What is the definition of being fashionable for you?

The definition of being fashionable for me is when you get peer appreciation for your fashion quotient and are recognized for your attire. If somebody comes to you and says that you have a great fashion sense, I believe then you are fashionable and maybe you have thoughts about being fashionable but nobody is telling you, then I don’t think you are fashionable.

Five “must have’s” that you cannot live without?

Undoubtedly my phone, I know it sounds boring but yes MIS (Management Information System) Data, time with family, Quarterly Holiday, compassion to build a healthy organization.

What do you do for fun when you are not working?

Every Friday we go out to watch a movie and looking at the current scenario and availability of options, we are out every weekend to eat and discover new places.

Tell us your mantra to unwind your mind?

I just watch television and read.

What do you think you would have been doing if not been an entrepreneur?

I would have been running companies, but not very large companies because I want to be passionate about growth. I just don’t want to manage stocks of investors and do the work that excites me simultaneously giving growth to the people around me.

What are your Expansion Plans?

As the recent adoption of our hybrid model comprising of franchising as a part of our aggressive expansion, we are getting responses and applications from all over the country. We have always been a budget clothing brand; however we have not compromised with any of our products. We plan to penetrate the Tier II and the Tier III cities, moving forward for a robust expansion throughout the Country.

What Makes Me

Age: 46

Favourite Alcohol: Single Malt

Favourite Cuisine: All fits in for a vegetarian

Favourite Gadget: Phone

Favourite Sport: Golf

Workout Routine: Not Really, However I like to walk

You Read: I was recently reading ‘Alibaba’s World’ by Porter Erisman

You drive which car: Audi

You Travel for: Revival of Mind, Body and Soul

Hobbies: Watching Television and Reading

You splurge on: Gadgets

Passion for you is: Work and helping others

Related: 'We Launch 250 Styles every month' Neha Kant

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