Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Specialty retail 2009-09-22

Why franchising

To make any brand successful and expanding the reach of the product, franchising is a major stepping stone. A franchise is a right granted to an individual or group to market a company's goods or services within a certain territory or location

Why franchising

Ferns N Petals is a live example of a popular franchise. With the success story of having 95 outlets, Ferns N petals has reached 35 cities and with its wide presence have established a sense of deep recognition for its product. Some more examples of popular franchises are McDonald's, Subway, Domino's , Indian Oil, Reebok etc. The product may vary but its availability to the masses marks its position strong in the market 

Advantages of Buying a Franchise

There are many advantages of buying a franchise. Some of the advantages are:

Corporate image: The corporate image and brand awareness of the company is
already established. Consumers are always more comfortable purchasing items from a
familiar name or the company they trust.

Training: The franchisor usually provides extensive training and support to the franchise owner. In short the franchisor works as a support system to establish ones business and helps the franchisee to attain success.

Saving time: Since the franchise company already has the business model in place  
 you can focus on running a successful business.

Branding: The first thing that benefits the franchisee is a strategic identity that is not only effective, but has a cumulative market impact too. Corporate brand identities are proven. Mega-brands like McDonald’s and Dunkin’ Donuts have literally spent millions on their brandings and logos and the franchisee enjoys the full advantage.

Advertising: Advertising is one of the biggest expense for any new business. One cannot survive without advertising and effective advertising is expensive. Even if an individual has a business at a prime location, but if the customers are unfamiliar with what you have to offer then they won’t come in. Franchisors offer national advertising campaigns that are included in your franchise fee. This is a huge benefit when considering a franchise.

Name recognition: These days everyone needs assurance like never before and name/menu/brand recognition gives them that assurance. Everyone knows what to expect when they stop at your franchise because the majority of them are aware of your brand even if it’s the first time in your store. In fact, like an old friend, they are counting on you to be there.

Reputation: Next to advertising and branding, a franchisee enjoys the protected reputation of the franchisor. A franchisee is always protected as the franchisor takes care of the inevitable issues like lawsuits, accidents and difficulties with the employees. The reputation of the franchise is an important aspect, as it is what breeds positive expectations that keep customers loyal.

So in short we can say that a franchise business is a key to success for establishing any new business as an individual. One gets all important support from a franchisor to attain success.

Comment
image
image
mobile
address
star franchise india
mukund : 22, Oct 2009 at 12:57 AM
my UNIQUE OFFERS TO YOU, NOW U CAN RECOVER100% MONEY THT U SPENT ON EQUIPMENT,RAW MATERIAL, R &D,COST OF OFFICE/FACTORY BLDG,ADVERTISEMENT MY ALL OFFERS ARE DONE OFFICIAL.IT IS THE RESULT POF MY 48 YEARS VARIED PRACTICAL EXPERIENCE. AM REGISTERED INDEPENDENT DIRECTOR BASED AT BARODA- INDIA AGED 68. PL CONFIRM YOUR VIEWS/DECESION & OBLIGE
Related opportunities
  • Kids & Children Clothing
    Funky Collections is your one-stop shop for all football, biking..
    Locations looking for expansion Haryana
    Establishment year 1990
    Franchising Launch Date 2020
    Investment size Rs. 30lac - 50lac
    Space required 600
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Casual Dine Restaurants
    About Us: Echoes is a venture started by a bunch of..
    Locations looking for expansion New Delhi
    Establishment year 2015
    Franchising Launch Date 2016
    Investment size Rs. 30lac - 50lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater North Delhi New Delhi
  • Casual Dine Restaurants
    About Us: Mamu’s Infusion is a highly-popular and renowned fine dine..
    Locations looking for expansion Rajasthan
    Establishment year 1990
    Franchising Launch Date 2017
    Investment size Rs. 50lac - 1 Cr.
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Jaipur Rajasthan
  • Tea And Coffee Chain
                       ..
    Locations looking for expansion Andhra pradesh
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 2lac - 5lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Rajahmundry Andhra pradesh
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode

Free Advice - Ask Our Experts

pincode
ads ads ads ads