Hotline: 1800 102 2007
Search Business Opportunities
Retail 2015-05-19

Which is the most profitable retail channel? MBO, EBO or E-stores

21st century has surely made every one internet savvy and most retailers are going online. Even after e-commerce, new trend of M- commerce has taken a stride. Until past few years, women used to shop for attire from their favourite brand shops but now eve

Retailers have opted for many channels to showcase their brand and reach out to the target Group. It can be MBO’s, EBO’s, Retail outlets, Discount stores, Factory outlets or may be E-route. Each brand thinks differently in terms of their strategy. Siddharth Bindra, MD, BIBA says: “I think EBO’s are the best channel for distribution in women’s wear. BIBA products are available through 172 stores in 65 cities, apart from presence in all the major retail chains in the country like Shopper’s Stop, Lifestyle, Pantaloons and Central. E-commerce is also here to stay. Last year we had around 8-10% business from e-route and next year it will be at least 15-20% for us.

Akhil Jain, Creative Director, MADAME has assorted views on this. He says: “All are prominent channels in their own respect, but for the brand, the effective channels happen to be EBO, MBO as the product gets due importance and prominence.”

Gurprit Sawhney, MD and Founder, TRENDY DIVVA comments: “All the distributions channels are equally important and play pivotal role as India is a large country with a huge population and it’s not possible to reach out to the masses through one channel.”

Challenges with channels of distribution


E-commerce is a channel of distribution that allows a retailer to reach out to clients all over the world. Maintaining real-time stock figures for online clients is also a challenge in e-commerce.  If you show something as being in stock, then it has to be in stock else you tend to lose valuable customers. Channel design and channel management are therefore important elements in a company's competitiveness. Asheeta Chhabra, Director, Chhabra Triple Five Fashions Pvt Ltd agress to e-commerce being a highly responsive platform for her brand. She says: “Though it is little difficult to segregate the distribution channel as this is based on an entrepreneur‘s own experience and choice. We have handful highly gripped company owned retail outlets and numerous franchisees. Apart from the physical brick and mortar stores, we have highly responsive e-commerce platform which is packed with thousands of products featuring all possible women wear categories.”

Specialised Distribution

A single manufacturer may choose to distribute its products through quite a few channels of distribution. The challenge for the retailer is that it may be able to establish a relationship with one distributor but not the other. Distributing products via many channels can be a tough fight too.

Discount stores

Discount stores are retail outlets that sell brand-name and private-brand merchandise at prices significantly lower than prices at conventional retailers. Such stores lack clear positioning in the market. The biggest challenge is showing and giving off that quality to the customer even at discounted rates and also winning customer trust.


The retail network in India is one that is closest to the customer as a customer directly gets in touch with a retailer.  It can be jewellery shops, apparel, grocery, footwear stores, mobiles stores and much more. The biggest challenge here can be keeping the customer happy as he walks in and maintain that relationship and loyalty because it’s now or never. As they say, once a customer, always a customer.

Wholesale distribution

Wholesalers purchase products from manufacturers and sell to retailers. They perform services like storage, bulk breaking, credit provision, and information provision for manufacturers.  Wholesalers operate on very low margins, yet provide useful services. There can be challenges for them too like shedding off that extra stock after the season is gone.

By knowing the perfect distribution channel, a brand can benefit in numerous ways-

  • It can increase sales by developing specific products or marketing campaign tailored to industry needs.

  • It can find resellers or distributors that can make it easier for companies to do business with their product.

  • Identify their competitors across sectors

Aman Gupta 19, Feb 2015 at 11:57 AM
i want to know more about your franchise as i want to open it in my home town i.e JAMMU, if interested kindly share with me the proposal..aman
soham 17, Apr 2015 at 11:12 AM
i am interested to run gym, advise me about the equipments.
ANNA 28, May 2015 at 06:29 PM
Fitness equipments to shape your biz growth I have read your page and gotten more information from this page.
Related opportunities
  • Automobile garage related
    Job Consultancy and Computer centre business, certified courses of Microsoft..
    Locations looking for expansion Haryana
    Establishment year 2003
    Franchising Launch Date 2006
    Investment size Rs. 2lac - 5lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Ambala Haryana
    Locations looking for expansion Tamil Nadu
    Establishment year 2000
    Franchising Launch Date 2015
    Investment size Rs. 50 K - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Chennai Tamil Nadu
  • About My Home FitnessVoted as Vogue’s Beauty Fitness Expert Of..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Bakery & Confectionary
    Become a part of India’s largest Bakery & Confectionary Chain..
    Locations looking for expansion Tamil Nadu
    Establishment year 1994
    Franchising Launch Date 2014
    Investment size Rs. 10lac - 20lac
    Space required 150 - 250 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Chennai Tamil Nadu
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories