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Franchise trends 2017-07-28

​What it Takes to Run Successful Tattoo Business

India’s direct selling industry is expected to reach a size of Rs 23,654 crore (US$ 3.54 billion) by FY2019-20, as per a joint report by India Direct Selling Association (IDSA) and PHD.

By Nibedita MohantaSenior Sub-editor

Nothing is permanent in this world, which is why we, human beings try to be in peace with our temporary pleasures of life.

One such pleasure is Tattooing. People say, ‘They want to carry their tattoo to their grave.’ It is also true that, this tattooing as pleasure has been in this world since time immemorial but it has turned into a huge business since 1990’s.

India's retail market is expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in 2015, driven by income growth, urbanisation and attitudinal shifts. While the overall retail market is expected to grow at 12 per cent per annum, modern trade would expand twice as fast at 20 per cent per annum and traditional trade at 10 per cent.

India's Business to Business (B2B) e-commerce market is expected to reach US$ 700 billion by 2020.

India’s direct selling industry is expected to reach a size of Rs 23,654 crore (US$ 3.54 billion) by FY2019-20, as per a joint report by India Direct Selling Association (IDSA) and PHD.

What has defined Tattooing as business and Tattoo artists as the most sought after business idea! Here are few reasons, which have made Tattooing business a successful one:

1. No Artistry Skills Required:

There is no scale which can define art and an artist’s skills. For being a tattoo artist or to run a tattoo business, one does not necessarily have to be as skillful as Leonardo Da Vinci or a simple artist for that matter.

The customer generally has a picture already well thought or researched before they land up in front of a tattoo parlor. Thus the artists just have to have the basic idea of tattooing. Moreover there are plenty apprenticeships available for learning the basics of the body art.

All that matters is that the finished art should be well put on the customer’s body, because once it is done, it cannot be undone.

2. Location:

This is important because, as much as the youth is accepting towards this work, there is generation which is not very fond of it. If you happen to find a place in a society or locality filled with houses or small shops, your parlor might not get the required exposure to be a successful one.

Thus market research is very important to find out the suitable location, in order to open the business. It is also important to call celebrities, who are fans of body art or who have at least carried on one body art for inauguration of your business.

This will help in garnering enough publicity to provide the initial kick to your business.

3. Treat a Business Like a Business:

Generally it is observed that business in body art has been initiated by two best friends, who turn business partners. After a point it becomes too complicated as the business grow, it starts affecting relationships.

One cannot throw orders nor do the whole work alone, just because they are friends. One has to draw the line between professional life and personal life.

Make some specific rules and follow them strictly, when you are in the business, because running or starting a business alone, might sound too much work fell on one soul alone.

More than one, friendships has been torn apart by a business relationship, so rather than risking both, it makes sense to have contracts in place and expect everyone to abide by them.

4. Hire People to Work for you:

One sitting might last from 30 minutes to 5-6 hours of concentration, sitting at one position and keeping the hand steady.

Which is why hiring is required for allotting work to people in the parlor. One cannot fix appointments, do tattoo work, maintain cleanliness, and treat the customers all at once.

Do not unload all the pressures upon yourself in the motive of saving a few bucks. The best approach is to determine, what and all you can handle well and then hire people to perform rest of the work left, in day-to-day life.

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