Hotline: 1800 102 2007
X
Search Business Opportunities
Franchising 2016-10-26

We want to grow more organically through franchising: Aditya Poddar

TYGR focuses on making the existing logistics environment more efficient and productive through its automation platform and takes a small subscription fee from vehicle owners.

We want to grow more organically through franchising: Aditya Poddar

Remembering the times when we had to stand in a queue to book a taxi, who would have thought that few years down the line the entire market would be in the palm of our hands? To deal with the love-hate situation between new-age aggregators and traditional transport industry, TYGR has come up with an idea to bring every transporter on an app-based platform. In an exclusive interaction with Akshay Kumar, Aditya Poddar, CEO, SaveturGroup (TYGR is the flagship product of Savetur) shares his vision and expansions plans.

Tell us about the brand TYGR
Pilot launched three months back; we are trying to remodel the whole transportation system. Whenever someone talks about transport aggregator, the first thing that comes in mind is Uber or Ola which I consider are for premium passenger segment. However, there is a mass market of meter taxis, auto rickshaws, bike taxis etc. who is always protesting against Ola, Uber and other similar brands. Therefore, instead of asking them to share their revenue with other companies, we want to provide them a platform, which is similar to other taxi-booking apps. The most important thing is that the customer directly pays to the driver and not through us, eliminating the waiting period to get the drive fare. In logistical vertical, we are trying to remove the intermediaries who come in between when someone is booking a truck.

What is the USP of your brand?
Unlike aggregator models, TYGR does not try to control payments and plan to own the local transport ecosystem. Instead, it focuses on making the existing logistics environment more efficient and productive through our automation platform and takes a small subscription fee from vehicle owners.

Why did you choose to franchise the model instead of raising funds?
The reason why we chose franchising is that we want to expand as quickly as we can across the country. Secondly, we want to grow more organically through franchise route, because once you start taking funding then you have to subsidize and incentivize the whole system and you will never be able to make a healthy business out of it.

Share with us the major challenges you face
The kind of customer group we are targeting is heavily unorganized and not very mobile friendly. These people are still following the old traditional way of working and we wanted to change that. Because we know that one day eventually, the market is going to move from a physical to an app-based marketplace. Therefore, to make them learn about the app system and to convince them about the profitability is the greatest challenge that we face.

Box

Investment: Rs 25 lakhs for Master Franchise and Rs 5 lakhs for Cluster Franchise

Comment
Related opportunities
  • Casual dine Restaurants
    About: The legacy of Sanjha Chulha dates back to the year..
    Locations looking for expansion Delhi
    Establishment year 1978
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • About: Arise ‘n’ Shine was established in 2003 in Great Lakes Michigan (North..
    Locations looking for expansion Tamil nadu
    Establishment year 2003
    Franchising Launch Date 2011
    Investment size Rs. 5lac - 10lac
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
  • Women's clothing
    About: Indian Wedding Dresses on Rent are available at Popin Designer..
    Locations looking for expansion Maharashtra
    Establishment year 1987
    Franchising Launch Date 2017
    Investment size Rs. 50lac - 1 Cr.
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Associate with the leading brand in Olympiad Examination in schools. Global..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 10000 - 50 K
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts