apparel brand Sep, 05 2017

We are currently on COCO model but are open to evaluating franchises as well: Abhinav Zutshi

In conversation with Abhinav Zutshi, COO, Splash India, who spoke about the future plans of the brand in India and other details.

By Ekta Sharma
We are currently on COCO model but are open to evaluating franchises as well: Abhinav Zutshi

Headquartered in Dubai, Splash is Middle East’s largest fast fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa. Founded in 1993 as a single brand store in Sharjah, Splash is expanding fast in India too. Currently it operates over 220 stores and 55 brand stores (Lee Cooper, Bossini, Kappa etc) across 14 countries. Showcasing popular collections for men, women and teens, Splash’s existing product portfolio includes a uni-brand concept across its stores providing a comfortable and easy shopping environment. Alongside, the brand also houses a gamut of international brands under its portfolio like Lee Cooper, Bossini, ELLE and Being Human among others. The brand celebrates fashion in its true sense with its tagline 'In Love with Fashion'. We did a candid chat with Abhinav Zutshi, COO, Splash India on further plans for splash in India and his thoughts on moving ahead via franchise route. Read through…

How many stores does splash has in India individually?
We have around 18 Stores in India.

Why haven’t you thought of opting for franchise model in India? Any plans as such?
We are currently on COCO model but are open to evaluating franchises as well.

Tell us about your expansion plans
We are aggressively looking at all key markets and tier II, III cities in relevant malls/High streets.

Splash recently announced Sunny Leone and Randeep Hooda as the new brand ambassador and launched new digital campaign for the same. Why do you think having a brand ambassador is essential for brands now?
In the time of internet and digital exposure it is critical to have a brand voice and identity and no better way than to have brand ambassadors who resonate the same.

Why is India a potential market for Splash?
India is a big market growing aggressively and since splash footprint is currently restricted to only 11 cities, we see tremendous opportunity to grow organically.

Tell us about your best marketing initiatives and why it is an integral part of any franchise business?
We have a lot of offline/online marketing initiatives which generate curiosity and engage customers worldwide; LFW livestream garnered 6 lakh views real time.

Related: Creating profitable venture

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