In conversation with Manu Agarwal, Founder and CEO, Naaptol, who show his excitement on adapting franchise model for his brand.
Naaptol, Four times funded India's first TV Home shopping brand is on the verge of further expansion by setting up more franchise stores in different parts of the country. The brand is rapidly setting up franchise stores in cities like Indore, Hyderabad, Ahmedabad, Jaipur etc. By expanding its offline presence in India, Naaptol aims to connect touch points between desktop, mobile, and in-store engagements and significantly expand its offline distribution network all over the country. Manu Agarwal, Founder and CEO of the brand spoke to us on how he is expanding fast via franchise model and how the franchise stores will not just enable customers to experience their choice of products but will also help them reach their target of acquiring additional 10 million customers by the end of this year. Read on this engrossing conversation...
Your comments on a franchise model and why did you choose this model?
Already, Naaptol had been successfully working with more than 300+logistic partners for the best reach to the last miles across India. They had been growing together with us by leaps & bounds while creating lots of employment opportunities as well. Together, we have created many success stories. So, Naaptol being a Marketplace, we opted for franchise business model to create our brick n mortar entry in a similar fashion and continue the success story, give our customers a feeling of oneness.
You offer services via multiple touch points. Which one is most challenging for you?
We are India’s No.1 Home Shopping TV Network. We are the only one to have a presence on multiple platforms like Web, Mobile App and just embarked upon our Franchise Retail journey. This is not going to be challenging rather we would see it as a sea of opportunities to reach out to Lakhs of customers across so many cities, towns in India.
How is the demand for your products and how do you envisage growth for your company as well as the industry in 2018-2019?
Naaptol’s products are widely accepted for their innovation and pricing points. For more than a decade, Naaptol has catered to Indian households in Tier II and III cities and share their experiences and joy of owning products which aren’t available in local markets or any retail market. Customer’s trust, faith and believe made Naaptol a successful venture. Naaptol’s overarching goal of acquiring additional 10 million customers in less than 12 months is a major driving force behind its focused efforts of establishing a pan-Indian offline presence.
How do you select your franchise partners? Is there any requisite?
We had been stringent in terms of identifying promising and growing markets for us from where already we are getting a good number of orders and which has tremendous potential due to its disposable income. Secondly, the location of stores had been busy high street markets which can provide us a good number of walk-ins consistently. Sync with Naaptol philosophy and belief in our brand promises plays an important role in a tie-up with prospective business partners. To know more details about it one can get in touch with our Franchisee Business Development team.
How do you keep a check on the franchisees? The quality, brand reputation, safeguarding etc.
Naaptol New Store Project team will be doing hand-holding starting from day one until the first quarter of business. The detailed Brand Guidelines, Consistent Marketing support, Store Operation Module, Training & Development to Store Manpower will ensure success. The Store Designs are standardized with a consistent look and feel through our partnered Retail Design Agency and the Turned into key Partners.