Retail Oct, 29 2012

Watch your profits via watch phone

Amazing things happen when technology is combined with creativity. It revolutionises the way we live life and help in making life fast and easier. One such latest technology is watch phone, a latest high tech fashion trend. Read on to explore the unique p

By Rita G Chauhan
Watch your profits via watch phone

The world is moving fast on the wheels of technology thus making us see advancements in our lifestyle, fashion and daily activities. By using high-end technologies, life can be more advance, fast and easy. Cashing on this emerging opportunity are the brands that are committed to introduce latest high-tech fashion trends, and are gaining profit by launching a new generation of high tech products.

One of new generation product market innovator is BURG; a Dutch watch phone maker who understands customer’s problems and launches fashionably designed and user friendly products. Its products become the latest fashion statement among the youngster especially its mobile watch, a unique prototype product. It is a fashionable accessory carried by those who do not prefer to carry a mobile phone during any outdoor activity. Basically these phones are based on style, function, and quality. They are not heavy on our pockets and you can enjoy the activities like go out to dine with friends, party, sporting, dancing, golfing, biking, holidays etc.

Currently the brand operates owned and franchised outlets in cities like Delhi, Gurgaon, Kolkata, Guwahati and Bhubaneswar. The company will launch Burg stores in Mumbai, Chandigarh, Jaipur and Ahmedabad by the end of this year. In 2013, the brand will enter Pune and southern India.

Market and products

Mobile phone watches market is growing fast because of their usefulness. They are fashion elements which have a niche market. Currently, there are many manufacturers who are entering in the race and are launching advanced products with new innovations. However, Burg watch phone is the first and by far the leader in its field that has done R & D within the organization. It is maintaining a competitive edge and is launching products with advanced features.

Currently the brand has launched 4 models of watch phones - Burg 9, Burg10, Burg12 and Burg13 in India. Also, it has various funky accessories developed for a new generation.

Burg franchise opportunity

Considering the growing demand for technology trends and investing in it can be a beneficial for any investor. Regarding the business venture Ashwini Kedia, CEO, Burg India informs: “We plan to develop Burg's retail presence in India by opening exclusive BURG stores and make Burg Watch-Phones sold through Shop in Shop Models. We are associating ourselves with Helios, where in each Helios store across India, Burg watch-phones will also be exhibited and sold.”

Franchisee qualification

The brand always want to be at the forefront of the marketplace so it prefers the location at commercial area, high street and mall. Kedia informs: “The basic qualities of a potential franchise are that one should be well educated with a sense of fashion and style, as BURG is a lifestyle product. Also, it would help if the entrepreneur is already from the watch or mobile phone industry.”

Training and support

Burg franchisees will get full support from the company. Kedia informs: “Each franchisee and his support staff will be given complete support in terms of product training/software training/explaining BURG protocols. In terms of marketing support we will be doing campaigns on leading National television channels and holding press conferences on launch.”

Future ahead

Burg is working on the concept of fashion and technology and looking for expansion across the country soon. The company would like to associate with the right channel partners and distributors under different business models. Burg is setting its target on a very reasonable level for the first two years. In future Burg would be the major seller for these luxury fashionable products in India.

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