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Advisory 2009-10-16

Treat your business with training

The greatest benefit in taking up a franchise is the technical training to run the business. A training program thoroughly prepares you to run your new franchise business. What all do you get to learn from these programs. Let us find out

By Neha Malhotra Sub Editor, Franchise India Holdings Limited, Web Division

Training programs are the backbone of the franchise business and a must for every franchisee. A training program familiarises you with the product and service which you will be offering to customers. Here’s what all can you expect from a training program.

The stages

The process begins with the initial training offered to acquaint you with the business followed by on-site and ongoing training to reinforce the knowledge imparted initially. The effectiveness of the program is reflected by the understanding of the franchisees.

Initial Training

Initial training is the first and foremost training session for the franchisees with the franchisor’s business. This is usually carried out at the franchisor's headquarters. Here you will get to learn about the intricacies of the working of the business. The time period for this training should be enough for you to know everything regarding the product and services and can range from just a few days to months.

On-site Training

On-site training is a feature which boosts the franchisee’s poise as it helps the franchisee gain hands-on experience of the business processes.  In this fraction of the training process, representatives of the franchisor visit your outlet frequently and guide you through the opening of your store and help you get the streak of carrying out the business operations.

Ongoing Training

Ongoing training from the franchisor further simplifies the carrying out of your business functions. Ongoing training can include meetings on a regular basis for discussions concerning the business, evaluations of your work, field operations and training sessions on the launch of new products and services.  Quality of the program is the biggest concern, which must be dealt with at the franchisor’s end.

Franchise Manuals

Franchise manuals form a very significant part of the training process. The human brain cannot possibly remember everything that it comes across, so even you as a franchisee may forget few things taught to you in due course of time. This is where the manual will come handy. The manual contains all the information and know how of the business which you would need to refer from time to time.

Going Forward

Asking questions during the training course and getting your answers will instil the confidence you are looking for to run the show. The training process if regimented and structured in the apt way, will surely furnish the expected results.

Program Outline

  • Knowledge about the product or service
  • Finding the right location  
  • Dealing with the leases and permits
  • Hiring and managing employees
  • Business accounting details
  • Supply chain particulars
  • ow to meet equipment requirements?
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