Hotline: 1800 102 2007
X
Search Business Opportunities
customer 2018-03-15

Top 5 Ways to Identify Potential Consumers

Some startups even fail to launch them properly, which is why they do not stand the chance to meet the customers’ eyes and face the downfall too soon.

By Senior Sub-editor
Top 5 Ways to Identify Potential Consumers

 

For any business, the basic rule is to sell your product to your customer. While, finding the right customer, who will benefit your business is the most difficult task.

But a new startup business might not find it easy to acquire or impress a certain number of customers. Some startup businesses even fail to launch properly, which is why they do not stand the chance to meet the customers’ eyes and face the downfall too soon.

Here are a few steps to help startups identify their potential customers:

Market Study:

A thorough market study and time is required to identify the potential customers for your product or service.

The legwork will let you identify the loopholes, faults, and defects within your own product, which you might be missing. It will help in connecting with the customers and forming a bond.

Rivals’ Methods and Products:

Before you set foot in the market, there exists a huge customer base, which is being taken care of by your rivals. Unless you identify your rivals and figure out your rivals’ methods, you won’t be able to come out with a better product in the market.

Know your rivals’ strategies and methods and adopt the ones, you find helpful. This will help in developing a better product in the market, which indirectly will attract more customers.

Networking and Referrals:

Use your network in spreading the word about your product, let them use the free samples and give honest feedback, as well as to spread the word among their friends.

Ask your friends, relatives, and colleagues to use the reference of the product in their conversations during the gatherings or get together, this way the product will reach to some of the potential customers.

Advertisements and Marketing:

Advertisements through different media will help in letting the mass about the existence of your product.

A large number of crowds get exposed to these ads through big banners, television, radio, and hoardings at different intervals on road. Try to come up with scripts which will connect with the customers. These are small time investments, which will repay later with profits.

Social Media Marketing:

Social media has made its presence felt by almost everyone in the country, which is why the online ads are making and meeting a lot of customers through various ads being displayed on their screen.

If you are going to open an e-commerce site to sell your product or service, then you can share your ads on Facebook, Twitter, Instagram, and Youtube.

Make sure to respond to email queries and take the feedback with an open heart, this will help in making a bond with the customer. This will also make the customer feel important and will remain true to your product or service.

If you have a highly profitable and unique business, it’s time to let the world know about your brand. Participate in Franchise India Show, India’s first ever Franchise reality show only on Times Now and stand a chance to win prizes worth Rs.5.2 Cr. Click here for registration. 

 

Comment
Related opportunities
  • Laundry & Dry Cleaning
    About U Clean: At UClean, we are building India's first organized..
    Locations looking for expansion New Delhi
    Establishment year 2016
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required 350
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater South Delhi New Delhi
  • Sports & Gaming
    About Us    Fitokids was established in the year 2016 as a..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Others Entertainment & Leisure
    About: Toon Mart is a one shop for wide range of..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • About Us: The American School is a unique research-based endeavour..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 2lac - 5lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts