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Three Stages To Franchise Success

Franchising authenticates rapid and nationwide expansion of a business. Building a successful franchise company needs patience and perseverance. Franchise experts have identified three stages to develop a successful franchise business. Let us find out...

By Ramanjit Kaur Feature Writer

Franchising acts as a catalyst for the rapid development of a business. It has been almost a decade that Indian entrepreneurs via franchise route are not only expanding its brand’s presence and catering to the rising demands of the customers but also gaining recognition as a world-class organisation. The increasing acceptance and high success rate of this easily replicable business model makes it the most preferred choice for business expansion.

If you own a successful business, and considering expansion, franchising is the most viable option for you.

Franchisability factor

Before zeroing down on the franchise business model, an entrepreneur needs to check whether his business concept is franchisable or not. Here are the essential parameters that help in deciding the franchisability of a business:

  • Credibility: The credibility of a business is utmost important while opting the franchise model, which is based on proven track record and business philosophy. As Shahnaz Husain, Founder and CMD, The Shahnaz Husain Group says, “If the brand is well established and well positioned in the market, the franchisee can also be sure of the franchisor’s business.”
  • Uniqueness: A unique and refreshing business concept is always an added advantage as there are not many players in the market.
  • Simplicity: Your business values and operating procedures must be easily replicable. It will aid the franchisor to make his franchisees learn the same tactics and techniques in a limited period of time to run a franchise business successfully.
  • Profitability: Last but not the least, the most important aspect of a business is its profitability factor. It is the success of the business that keeps the franchisees with a franchising company for a longer time span.

Three stages of franchising

Having analysed the franchisability factor of a business the entrepreneur takes the business through three stages before finally establishing it as a successful franchise business. These three stages are: 

  • Getting started: Being new to franchising, the franchise owner needs to structure a business plan, prepare legal documents like Franchise Agreement, Operation Manuals and so on, develop and implement franchise strategies. He can take the help of a franchise consultant or franchise attorney and decide the franchise fee, royalty, legalities. The demands and expectations of the customers also need to be analysed. Franchising helps you penetrate into the various markets with support of local franchisees that are the store-house of local knowledge. In short, before getting started with a franchise concept, you need to do extensive pre-planning and homework before finalising.
  • Upgrading from brand to a corporate: Keep on up grading and innovating new products and services to remain ahead of your competitors. Keep your franchisees informed and updated about the recent developments in the industry. “Franchisees are the source of revenue to his/ her franchisors”, says Dawn Stallwood, Managing Director, Danetree Associates and Consultant Solicitor, Legal Services Consulting, UK, so the franchisors’ success depends upon the franchisees’ success. Franchisors need to take care of the franchisees goodwill by offering them every possible support and back-up. These are the pivotal duties of a franchisor for growing a business into a successful brand.
  • Building world class organisation: After successfullyestablishing the brand in India every entrepreneur aspires to build up a world class organisation. Like these days, franchising companies considers the IPO (Initial Public Offering) road to strengthen the market position of the brand, corporate purposes, expand the franchise business in new territories, clear present debts and improve debts to equity ratio, invest on marketing, advertising, training, etc of their franchisee business and provide exit funds to PE investors who have stakes in the franchisee's business. Thus, to achieve the status of a world-class organisation, a franchising company needs to stimulate creative thinking, encourage dialogue and introspection and promote understanding and new proceedings.

Thus, franchising being the most successful model of business expansion also needs extensive market research and deep understanding of business development. The three stages of franchising opportunities if followed strictly will promote good revenue growth.

Comment
Inderjeet Arora 23, Jul 2010 at 10:08 PM
I HAVE A EXISTING FOOTWEAR SHOWROOM I WANT TO DIVERSIFY CAN U HELP ME?
RASHMI GARG 24, Jul 2010 at 02:22 AM
This opportunity has already found its way in tier2 cities. as the purchasing & paying capacity here is high but people still look for cheaper products.
ajay goel 27, Jul 2010 at 06:50 AM
This is a good concept factory outlet, depends which company is offering which product line at what rates, depends on local foctors too, and can be worked out. Get in touch.
rampalsharma 30, Jul 2010 at 10:57 PM
I am looking for a factory outlet in clothing buisness,please suggest some good partners,thanks
Harjot S Luthra 31, Jul 2010 at 01:56 AM
Hi can you please update me on some factory outlets which are willing to offer a franchise
Ravi Agarwal 31, Jul 2010 at 02:09 AM
I have a space suitable for factory outlel in Kolkata and Silliguri , I am intersted in multy brand factory outlet in Eastern India
vinay.m.g 31, Jul 2010 at 02:19 AM
Dear sir pls send the details of the factory outlet iam very much interested. thanking you
atul 31, Jul 2010 at 01:35 PM
Hi can you please update me on some factory outlets which are willing to offer a franchise
rahul 01, Aug 2010 at 07:54 AM
i m looking for franchise in food industry. I have space in one of the prime markets in chandigarh
Siva Khumar Reddy 02, Aug 2010 at 12:41 AM
Excellent oppurtuniuty for tier II cities enterprenuer's. Pl forward the list of such franchisee available or any such sites where the said information is available.
noelle zuali 02, Aug 2010 at 10:56 AM
i have interest in ofranchising with apparel factory outlet here in aizawl, north east india with less then 5 lacs investment. pls send me such factories.
hanif 03, Aug 2010 at 12:43 AM
yes, i am intrested in clothigs and footwear factory outlets in baroda kindly send detail
snvnganesh 03, Aug 2010 at 02:14 AM
very good concept iam interested kindly give products range other information
Avinash Somani 03, Aug 2010 at 08:18 AM
I am looking for a factory outlet in clothing buisness,in assam i have a suitable space for it plez suggest some good partners,thanks
Sandeep Sharma 05, Aug 2010 at 06:33 AM
contact us for various franchise options, available in branded Factory Outlet Concepts.
rampalsharma 05, Aug 2010 at 06:37 AM
i am looking for a factory outlet in jammu,having an area of around 400to450sqfeet area,please send me the addresses of the compinies
Subash Paul 06, Aug 2010 at 10:02 AM
Hi i am looking for a franchise outlet for food as well as Retails. Can u please provide me the contact details of the concern person.
MANOJ 10, Aug 2010 at 03:36 AM
Hi i am looking for a franchise factory outlet . i have te space aroound 1000 sq ft. its a very upcoming area. pls help me with some good brand, asap.
Fayaz Panjra 10, Aug 2010 at 05:23 AM
I am already having a MBO at Srinagar,J&K.Customers are asking for brands/Quality but want to pay less.Therefore srinagarites want leading brands for less prices. I think factory outlet in Apparels will do a grat business in Srinagar. Hence I request you to recommend me a leading brand(factory outlet)franchisee for Srinagar,J&K
YATIN 10, Aug 2010 at 12:21 PM
I AM INTERESTED IN THE SAME THANKS . BUT ONLY FOR A LEASE OR MINIMUM GUARRANTE DEAL
suhail 15, Aug 2010 at 07:11 AM
Intrested in such outlets in goa & north karnataka
Amar 29, Oct 2010 at 09:31 PM
we have a commercial premisis just for this ie: factory oulet 5000 sqft and more. wud be extrimely interested in a multi brand factory outlet...can you please guide.
sudhir 29, Oct 2010 at 10:47 PM
I HAVE LOT OF SPACE IN PRIME LOCALITY IN AURANGABAD BUT DO NOT WANT TO INVEST MUCH.INTERESTED IN HOUSEHOLD METALIC FURNITURE,KITCHEN TROLLYS ETC PLEASE SUGGEST HOW TO PROCEED
anand kale 31, Oct 2010 at 06:25 AM
i want to open a factory outlet in my city , please help.
sunder lal goel 07, Nov 2010 at 01:07 AM
I wish to be a channel partner in JAIPUR .pl clear the terms & conditions.
uttam 04, Dec 2010 at 11:13 AM
Iam interested in MBO.ihave 7000sqft space.Pl guide me.
Ravinder Gandhi 04, Dec 2010 at 12:07 AM
I can consider opening such factory outlet in Rohini, area a lower middle class colony. Area around 650 sq.ft. on main road commercially approved.
C S Vadiraj 04, Dec 2010 at 12:34 AM
I am also interested in available branded factory outlets for Mysore. Pls send details.
vinay.m.g 08, Dec 2010 at 12:09 AM
Dear sir pls suggest me some good brands with whom i can deal with consignment basis in factory outlet in men's wear. thanking you. 98440 39244.
VINAY.M.G. 09, Dec 2010 at 12:08 AM
dear sir pls sujest me some good brands with searching for factory outlets in shimogha & in bangalore etc with investment up to 10 to 15 lakhs.
vaibhav deshmukh 16, Feb 2011 at 08:41 AM
sir mai is franchise ke baremai janna chata hu plz
Pankaj Saini 22, Feb 2011 at 05:37 AM
I have 2000sq ft of Space in prime location in gurgaon on main road. i want to lease it to a factory outlet of any good brand, if possible i can also take up a franchise of the factory outlet, kindly suggest something.
banele b ngomane 14, Apr 2011 at 04:34 AM
Dear Sir Im very much intrested in the franchise please send me all details.
nishant 27, Apr 2011 at 08:17 AM
i want to get franchise factory outlet of garment brands please tell me some ASSURED MONTHLY RETURN i have a 1100 sqft area in 2nd floor
sofiyan 16, May 2011 at 04:59 AM
HI , I m intrested in the franchise factory outlet for Allahabd city please send me all details. Thnkx...
Harjot Luthra 22, May 2011 at 11:25 PM
I am interested in taking up a store as "The Loot" in faridkot, Moga district of Punjab
tapan 12, Jun 2011 at 06:49 AM
i want to open garments factory outlet........suggest me with the name and the phone no of the concern person.
varun agarwal 13, Oct 2011 at 11:50 PM
i want to open franchise store having 6000sq.ft area with parking space plz send ur reply
jai kishan udhani 14, Feb 2012 at 12:23 PM
provide me the oppurcunity details
mahesh 15, Oct 2012 at 12:31 PM
i need factory outlet franchise details
prabhakar 29, Oct 2012 at 06:22 PM
sir, need factory outlet franchise details for tamilnadu. To whom to contact
satvinder singh khanuja 18, Nov 2012 at 05:33 PM
I am interested in opening a factory outlet for garments in jabalpur (m.p.) i have sufficient space for same please suggest name of some companies whom i can contact
RISHI 22, Dec 2012 at 01:06 PM
sir, need factory outlet franchise details for firozepur . To whom to contact .
mukteshwar 28, Dec 2012 at 12:01 AM
I am interested in opening a BRAND factory outlet for garments in Warangal (A.P) i have sufficient space for same please suggest name of some companies whom i can contact
Mohammad Irfan Khan 03, Feb 2013 at 06:28 PM
I am interested in opening a BRAND factory outlet for garments in Bidar (K.S) i have sufficient space for same please suggest name of some companies whom i can contact.
SHIVU 25, Oct 2013 at 03:17 PM
I am interested in opening a BRAND factory outlet for garments in KOLLEGAL i have sufficient space for same please suggest name of some companies whom i can contact.
Avijit Shaw 01, Feb 2014 at 04:30 PM
I have 2 premises in West Bengal, kanchrapara. Suggest any suitable franchise business .
shadab salam 06, Nov 2013 at 06:54 PM
m very much intrested please send me the details as soon as possible
kushan 24, Dec 2013 at 09:42 AM
i m interested plz snd me the details.
manu 27, Dec 2013 at 05:10 PM
I am already having a READY MADE SHOP at kerala. I think factory outlet in Apparels will do a good business in kerala. Hence I request you to recommend me a leading brand(factory outlet)franchisee for KERALA.
MUKESH KUMAR SETHI 28, Dec 2013 at 04:52 PM
I am interested in low cost franchise PLZ SUGGEST ME.
upendra rathod 31, Dec 2013 at 01:21 PM
sir i want to open brand factory outlet in my district so can u give me the all details of process.
dr prakash B Katariya 08, Jan 2014 at 01:30 PM
I have 2 premises at Pune . Suggest any suitable franchise business .
Ruben Srivastava 06, Feb 2014 at 07:22 PM
Guide me for opening a Franchise Factory Outlet in Ghaziabad.
nousher 18, Feb 2014 at 08:29 PM
i am from kerala having three menswear shop,now i am planing to convert it into factory outlel (clothing & footwear).suggest me some good partners,thanks
jitender khanna 04, Mar 2014 at 12:39 PM
dear sir,we have a space in Rishikesh city (Utterakhand). corner plot two side road size is 36x116 feet. i want to give on lease or franchising but run by company. i constructed its on demand.thanks
Sandeep 05, Mar 2014 at 02:22 PM
I Have ample of space for Brands within a Mall in Dehradun having huge footfall at very reasonable rates.
gaurav 01, Apr 2014 at 08:18 PM
Hi sir, I want to open a factory outlet of Louis Philippe in Allahabad as there is no such thing in the city and I am confident enough that it will b going to be a hit. I have a good knowledge of the market here. So please update me about the initial capital required as well as what are the legalities involved in this.Thanks & Regards,Gaurav
shakti sharma 25, Apr 2014 at 04:17 PM
Guide me for opening a Franchise Factory Outlet in sambalpur (odisha).
sameer gupta 28, Apr 2014 at 07:13 PM
SIR, I want to open a factory outlet in my area . vip road zirakpur carpet area 900 sq feet .commercially approved ground floor ready consumer base of 1.lakh people already residing. kindly contact asap
Anindita kalita 03, May 2014 at 08:38 PM
I want to open a Brand Factory outlet where all types of branded clothes will be avaible in Guwahati, Assam. So, please suggest me that how can i get it done and get the franchise.
Raminder 09, Jun 2014 at 03:37 PM
I am looking for a factory outlet in clothing buisness nd footwear ,please suggest some good partners,
Krish 01, Jul 2014 at 03:56 PM
Plz provide me list of Factory Closeouts Wholesale Suppliers in North India....Thanks
vidhu 27, Jul 2014 at 07:03 PM
I am interested to take franchise of factory outlet,I know the current status of textile readymade garments in my area.Let me know the details as early as possible
Harish.p 20, Sep 2014 at 11:36 PM
Sir i want to open Brand Factory outlet in VIZAG(A.P), so can u give me the all details of process
deepak 26, Oct 2014 at 08:46 PM
yes, i am intrested in clothigs and footwear factory outlets in ROHINI DELHI 110089 kindly send detailon my id plz
gr howdekar 11, Nov 2014 at 03:40 PM
sir, need factory outlet franchise details for raichur district karnataka state. To whom to contact
Hopeson Kshetrimayum 16, Nov 2014 at 07:18 PM
Sir i want to open Brand Factory outlet in IMPHAL(MANIPUR), so can u give me the all details of process
Sathish Kumar 24, Nov 2014 at 11:09 AM
Dear Sir, I would like to open and factory outlet in garment industry at Edapally, Cochin Kerala. I am looking for the companies such as Pantaloon fashions or Branded Stores. Please suggest me to get additional information. Presently I a running a small retail business at a small town in kerala.
hasan d 09, Dec 2014 at 04:16 PM
sir, need factory outlet franchise details for bagalkot district karnataka state. To whom to contact and mob no allready existing stores r there i want all brands in mens original products in cheap range
Abhishek Mitra 26, Dec 2014 at 11:22 AM
Dear NousherI represent Major Brands India Pvt Limited, sole licensees of international labels in India. As part of our next phase of expansion, we are looking at tying up with partners for outlet stores, liquidating 2 season old inventory on a round the year basis.You can find more details of the brands that we retail. If interested, drop a line to me with your credentials and area that you could offer for the MBO concept. Regards Abhishek
KODURI RAMAKRISHNA 17, Jan 2015 at 02:46 PM
I am looking for a factory outlet in clothing buisness,and electronics please suggest some good partners,thanks.
Khun 19, Jan 2015 at 02:45 PM
Dear Sir! I am from Mongolia. I am considering opening a factory outlet in Ulaanbaatar, a capital of Mongolia. People here want branded clothes so i thought it is a good idea to open an EBO shop. Please respond to me with business partnership proposal or ways we can collaborate. Thanks,
piyush gupta 12, Apr 2015 at 04:26 PM
i have a shop around about 1200 sq.ft. in old city of jammu (jammu & kashmir) and looking to lease it for some franchise outlet
Archana 14, May 2015 at 06:30 PM
Hello Sir, I am having a commercial property in Hospet exactly infront of bus stand Hospet, Bellary district karnataka.I am ready to rent out the 3000 sq feet area for such outlets, so please provide information how to approach them to open an outlet in Hospet. Thanking you
M.THANGARAJAN 21, Aug 2015 at 02:18 PM
Sir i want to open brand factory outlet in PUTTUR TOWN, CHITTOOR DIST(A.P), so can u give me the all details of process
shubham 22, Aug 2015 at 02:07 PM
i have a shop around about 1200 sq.ft. in jaipur in main queens road [100ft] and am looking to lease it for some franchise outlet.
Rajagopal 14, Sep 2015 at 04:34 PM
I have a shop around about 1100 sq.ft. in Bangalore in main road at Nagarabhavi and am looking to lease it for some franchise outlet.
ARUN ARORA 29, Oct 2015 at 08:34 PM
RUNNING MBO FOR LAST 16 YEARS, WANT TO DIVERSIFY INTO FACTORY OUTLET OF BRANDED GARMENT AND SHOES ,CAN YOU HELP ME?
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