Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
laundry industry 2016-06-10

The Sustainable Cleaning opportunity

In an exclusive interaction with Joyshree Saha, Suresh Bhatia, Director, SB Fabcare Pvt Ltd shares his expansion plan via franchising.

Tell us about the USP of your brand?

Our shops have unique concept wherein every garment/product is washed/dry cleaned in-store, in ultra-modern machines and with minimum or no damage to environment. At 5asec, we ensure all safety measures for our employees and for environment and this is why we are different than conventional operators.

According to you, what is the future of cleaning industry?

With the advent of modern machines and technology, the industry has been cautious about water consumption overall. Therefore, at 5asec we’ve already braised into situation of low water consumption and all our machines are of advanced technology wherein very little or no water is consumed while processing our dry cleaning services.

What is your strategy to stay ahead of the competition?

We dedicate our team to work hard, train them to be focused on quality service rather than competition, and with motto being focus on our job and leave the customers to judge us by our services provided. Also, we make sure innovative ways of making the services more appealing and practical.

Why did you choose the franchise route for your expansion?

5asec has largely been functioning on franchisee model and we also felt the same need here in India. So, we are adopting dual policy wherein we shall have corporate stores as well as franchisee operated stores depending upon markets.

What are the criteria to choose the right franchise partner?

Well, there are various criteria’s that one looks into to short listing or finalizing a franchisee. And all these depends upon potential market conditions such as mature or developing, buying power, franchisees contribution in terms knowledge, investments and expertise, time that he or she could spare on and many other relevant aspects need to weighed before arriving at right partner.

What kind of training and business support do you provide to the franchisees?

At 5asec we do a complete hand holding of all our franchisee partner’s right from day one, every franchisee under goesrigorous knowledge training initially followed by completecomprehensive training on every aspect of business. And thereafter supported for the entire franchise period.

We also run marketing campaigns every month, focusing on both ATL/BTL activities. Our internal and external teams rigorously monitor the campaigns and evaluate the needs of customer.

What are your expansion plans?

Related: Cleaning dirt earning fast bucks

As oftoday we are operating 15 shops in 3 cities and we aim to open another 10 shops in additional two cities by the end of 2016 financial year, largely with franchisee owned and operated shops.

Franchise facts:

Investment: 20 lakhs-1.20 Cr

Existing outlets (company-owned +franchise): 10 COCO and 5 Franchisee owned

Required area for opening brand’s franchise: 300-1500 sq. ft. Carpet

Return-on-investment (RoI) 24- 36 months

Breakeven: 3- 6 months

Target cities: PAN India

Preferred location: High end residential market/community shopping areas

Year of starting franchise operations: 2014

Year of inception: 2010 

Comment
Related opportunities
  • Car wash / Ceramic Coating / Detailing
    Start your own express car wash franchise business and be..
    Locations looking for expansion Uttar Pardesh
    Establishment year 1987
    Franchising Launch Date 2010
    Investment size Rs. 10lac - 20lac
    Space required 1000 sq. ft.
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Gautam Buddha Nagar Uttar Pardesh
  • Car wash / Ceramic Coating / Detailing
    Having passion and love to work on cars!! Join hands..
    Locations looking for expansion New Delhi
    Establishment year 2008
    Franchising Launch Date 2010
    Investment size Rs. 10lac - 20lac
    Space required 1000 to 1500 Sq.Ft.
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New Delhi New Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories