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Unique concepts 2017-12-02

Taking uniqueness to a all new level

Brands today are all set to experiment and as part of their strategy, such brands start with the exclusivity of their representing names.

By Ekta Sharma Feature Writer

Nowadays, having a unique brand name is a trend. Many brands launching these days try and have something distinctive in their names. This not just attracts customers but also the brand becomes a magnet for the prospective franchisees to come ahead and enquire more about the brand. The youngsters are especially showing keen interest in brands that have inimitable names. These brands also offer a bundle of opportunities to the investors. We tell you more about their one of its kind stories behind the names they have and what money spinning opportunities they have to offer to the franchisees!

Xoxoday: It is an experience company that was started out as a gifting company and had the name GiftXoxo, which means gifts hugs and kisses (lots of love). The name later got changed to Xoxoday. Its Co-Founder Kushal Agarwal tells us: ‘The idea behind the company struck us when we were dining at our home. One of our partners Sumit received a message from his girlfriend. My other partner Manoj's wife snatched his phone and saw the message. It was funny and ended with XOXO. Manoj's wife believed why your company name can’t be XOXO. We got excited to hear that and we didn't even take a second to rethink on the name again.’

Opportunity: Xoxoday is a tech-travel company which is into enabling local experiences and activities for tourists and local residents of the city. Xoxoday has built a tech-interface for passionate individuals to host an experience and enables the guests to book it on the go. ​Xoxoday has recently launched its cloud based franchise model - where in, you don't need any kind of investment and Area (Space). But you need to know your own city really very well. Xoxoday calls them 'city mentors'. These city mentors need to on-board new and authentic experiences from his / her city and help selling it. The city mentors earn from every experience they on-board and also earn royalty from every sale that is made on the experiences on-boarded by them.

Soulflower: An Indian brand for aroma, skin, hair, wellness and spa products. Every flower has an aroma, look, feel and beauty. Flowers give us a sense of natural beauty which we look to integrate it into our personal lives. More on the brand’s name, It’s Managing Director, Amit Sarda shares: ‘Different flowers give a sense of their purpose in our lives. For example, a rose or lily which are creations of nature somehow attune to our senses as them delivering us happiness in our lives. But happiness is also internal. That is why we invented a new flower which would be filled with aroma, beauty, colours and something that will make us feel happy from within and from this came the name Soulflower.’

Opportunity:  Soulflower brand’s distribution is through modern trade, general trade and e-commerce. The products are well received in all these platforms. Anybody who is looking to be their partner requires a minimum financial backing of Rs. 2 lakh and a work area of 100 sq. ft. would be sufficient.

Tapp Me: Tapp Me is a brand that offers home and office improvement services in Indian emerging smart cities and also across the country. With each and every aspect of life becoming simpler with the technology, one industry that remained untapped largely was the home and office services industry. While trying to find the solution to this problem, the brand’s Co-Founder, Snehanshu Gandhi realized the word Tapp is of utmost importance. Keeping the same in mind, he wanted to Tapp into an unexplored market so that the users can get their leaking 'Tap' repaired just with a few Tapp on their mobile phone screens and thus this idea arrived.

Opportunity:  The brand is tying up with local retails shops, grocery shops, mobile phone repair shops and department and hardware shops that can bring this solution to the fingertips of every household. With the help of 1000+ partners across 3 cities, the general public can tap into the brand’s network.

Picostone:  Picostone is taking comfort to another level by providing easy access to all the home utilitarian stuff like TV, lights, fans, AC etc from your phone. Even if you are outside your house you can control the switches and electrical gadgets from your phone. Pico is 10^-12 (indicating small) also meaning one trillionth of the unit and stone is a reference to something that need not be moved. So the whole premise of the brand’s innovation is to provide a piece of technology which is small yet powerful and strong.

Opportunity: Picostone’s distribution model is fairly simple. It’s Co-Founder and COO, Niket Sarvaiya tells us: ‘We have distributors in each city who then in turn have their dealers. When we get orders, the distributor or the dealer supplies the product to the customer and we get the local electrician to go and install the set in 15 to 20 minutes. Our distributors need to invest around Rs 3 lakh and must have an area of 100 sq ft to stock up the gadgets.’

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