Hotline: 1800 102 2007
X
Search Business Opportunities
Services 2011-03-30

Surety of Franchise Purity

Water purifying products have occupied a space in almost every urban home today. The companies dealing in such products are capitalising on the increased health awareness among people and are opting franchise route to expand their water purification busin

By Feature Writer
Surety of Franchise Purity

With the rising level of contamination in the surface water, it has become of utmost importance to utilise a wide range of innovative technologies to make water fit and life healthier. Scarcity of fit water and increasing water borne diseases has lead many foreign companies to enter India and offer technical consultancy services to the Indian firms through the contractual or joint venture route to design water treatment equipments. The Rs 1,500 crore water purifier market is growing at an annual rate of 15-20 per cent and is speculated to grow manifold as many parts of the nation are still grappling with the dearth of drinkable water and rising consumer awareness about clean drinking water. Despite this, the water purification segment in India is highly fragmented and unorganised with very limited companies taking the franchise route to expand the brands nationally. Thus, the domain has immense potentials for the aspiring entrepreneurs as it offers fertile grounds that need to be tapped.

Key players of the sectors

Depending on the market share and volume, the key players of the water purification industry in India includes: 

  • KENT RO 
  • Zero B
  • Eureka Forbes
  • Maharaja Whiteline
  • Kenstar
  • Philips
  • Kenstar
  • Usha Brita
  • Orpat

Out of these, only Kent RO and Eureka Forbes have taken up the franchise route to reach out to the widely scattered consumers. Recently, Kent RO has announced its franchise expansion plans of opening around 200 franchise outlets in addition to its 50 existing franchised stores As Mahesh Gupta, Chairman, KENT RO Systems Ltd says, “We hold around 40 per cent of the market share and we were optimistic about taking up the franchise route as we knew that it will enhance our brand and the market share in all categories.” Eureka Forbes is considered as the leader in this category and the pioneer who have built and developed this water purification market. With its expertise and experience in this field, Eureka Forbes is a sure shot bet for young budding entrepreneurs who want to make it big as it has a stabilised and strengthened franchise network for more than 15 years. Besides these, companies like Okaya Power Group have also diversified into water purifiers under the Nasaka brand name.

Franchise opportunity

If you are looking at becoming a part of this emerging industry, then franchising is the most lucrative way to get set started with, as it offers you a sense of security to own and run a business of your own. All you need to do is to bear the entire cost of interior designing; the cost is expected to be Rs 1200 per sq.ft amounting to around Rs five lakh along with an area of 200 to 500 sq.ft in a high footfall location to open the franchise outlet. Franchisee is required to invest an amount ranging between Rs 5 – 10 lakh to maintain the adequate stock. These investments and area requirement may vary from company to company.

For such franchise businesses, the outlet should be located in the main known market with high footfall and that it should have sufficient stocks of all the products at affordable rates. Besides this, a franchisee also needs to ensure a godown adjoining the store to stock the goods.

Franchise benefits

A franchisee is always benefited by joining hands with an established brand in terms of leverages that are not feasible when starting an independent business. Majority of the brands provide their franchisees with all the advertising and marketing support like display board, products for display on concessions and so on. According to Gupta, “Kent also provides in-shop promoter to give demonstrations in the shop and two to three sales executives who can do direct marketing and visit customers as well.” There are companies who also divert the incoming enquiries from various parts of the nation to the franchisees as per their area of franchise operations.

In short, a franchise business of water purification is not just for selling products rather it requires its franchisees to have sufficient knowledge of the products and the technologies used in the purification of the water. This is the only key to get succeeded in this emerging sector.

Comment
Harwood, Mary : 11, Aug 2014 at 06:22 PM
Hi, love wallpaper and wondering if you are setting up in Nl. Canada. Would love to work in a store like this or run a store dealing with wallpaper.
Nitin Thakur : 26, Oct 2010 at 12:01 AM
GREAT.............
sandeep raja : 26, Oct 2010 at 05:24 AM
hi team, am looking for a business oppurtunity ,i want to know the details of the investment and support from industry
veerendra reddy : 26, Oct 2010 at 07:33 AM
i want see the catlog of this product . any contct person no
avinash SONAWANE : 27, Oct 2010 at 04:38 AM
interested in franchising. at Goa.
SOMARAJU : 28, Oct 2010 at 08:00 AM
we are intreasted to see more designs, and our investment/ budget is 1 - 2 lakhs, can you help us.
manoj gupta : 29, Oct 2010 at 01:50 AM
i m intrested in wall papers business.plz let me know
manoj : 29, Oct 2010 at 12:52 PM
Yes, I am interested in wallpaper business to start in Nashik City, send designs and details
sarish bahirat : 29, Oct 2010 at 02:27 PM
I am interested in hyderabad region Please provide the complete plan
omprakash mahajan : 30, Oct 2010 at 03:14 AM
i would like to know the business model and oppurtunit6 in hyderabad
anand kale : 31, Oct 2010 at 06:29 AM
please help me out to open such a store in my city (ahmednagar, maharashtra)
vijay yargole : 01, Nov 2010 at 10:25 AM
Would like to have the terms of trade in detail. Thanks
harpreet Singh : 03, Nov 2010 at 07:31 AM
Yes, I am interested in wallpaper business to start in Delhi.... send full details
abhisheksaboo : 12, Nov 2010 at 10:06 PM
i want to take a franchisee in cochin .
S.Ravi : 12, Nov 2010 at 10:07 PM
i would like to explore around secunderabad.What are finace requirements Ravi
Dharmendra Vishwakarma : 10, Nov 2010 at 10:28 AM
its creative and unique to do
venureddy : 11, Nov 2010 at 02:17 AM
Hello Iam Interested in this Opportunity, Plz send me prospectus and catalog Quotations ,margin details and company success Report on this product and and any contact person details thanking you.
narendra jain : 13, Nov 2010 at 10:24 AM
I am interested in wallpaper business to start in satna (m.p.).... send full details
S K V R Krishna Reddy : 14, Nov 2010 at 05:36 AM
Hi, I am interested in starting the Franchise in Coastal Andhra and Please forward me the details. Thanks, Krishna
vinita : 16, Nov 2010 at 01:09 AM
yes i am interested in wall paper buss send me the details of this....
Rajiv Agarwal : 16, Nov 2010 at 01:39 AM
I am interested for the business opportunity for Bhubaneswar City. Kindly send me details.
Rakesh patel : 17, Nov 2010 at 09:00 AM
iam interrested in your wall paper business.pl.send me full detail and if any traning.i won't start in anand(GUJARAT)
sohail : 19, Nov 2010 at 11:42 PM
Interested in your products,kindly send full details. working area Bhopal.
Aspari krishna prasad : 24, Nov 2010 at 11:03 PM
Dear sir, Please let me have the details for a business partner at Mysore. krishna prasad
Bimal : 25, Nov 2010 at 11:47 AM
It seems interesting. ready to kick off the opportunity. Please share details of franchiser and business model.
suresh : 27, Nov 2010 at 06:23 AM
can i have details for indore.i am intrested.
Froyo Ventures : 30, Nov 2010 at 01:48 AM
Hello, Please send us more details about this opportunity for Bangalore East area. Best Regards,
NITIN THAKUR : 30, Nov 2010 at 11:08 PM
i am interested to start a business with you please send me details.
harpreet singh : 05, Jan 2011 at 01:07 AM
hello I am interested in your wallpaper business.plz send me full detail...start in delhi harpreet singh
Mandeep Singh : 05, Jan 2011 at 08:56 AM
Hi Karan ... it seems to be great oppourtunity. Send me it's complete detail.
A.Somaraju : 07, Jan 2011 at 12:05 AM
Am interested in your product ( Wallpaper business) in Hyderabad .pl send me more details Regards, A.Somaraju
HARWOOD,MARY : 26, Feb 2011 at 05:27 PM
HI,I WOULD LOVE TO SET UP AN OUTLET.LOVE WALLPAPER. WOULD LIKE TO KNOW MORE. DO YOU PROMOTE IN CANADA
Md.sahid : 24, Jun 2011 at 10:15 AM
Hello I am Interested in this Opportunity, Plz send me prospectus and catalog Quotations ,margin details and company success Report on this product and any contact person details thanking you.
bidyut das : 04, Aug 2014 at 01:42 PM
i love your business so, i am interested in wallpaper business to start in durgapur city (west bengal )plz. sernd cont no
basu : 23, Mar 2015 at 01:31 PM
interested in franchising. at Ron (80 KM from Hubli)
waseem : 16, Sep 2015 at 05:05 PM
hi team, am looking for a business opportunity. I want to know the details of the investment and support from industry pls contact me.
deepak : 04, Sep 2016 at 02:59 PM
Give me the contact to take franchise
Sangeet : 22, Sep 2016 at 02:00 PM
Interested in franchise pls contact me
Krishna Maheshwari : 20, Oct 2016 at 09:17 AM
Sir, I am a business man in multi sectors and I am interested in your business. I want open keventors outlets ..please contact me.
Mohit Kumar : 15, Nov 2016 at 11:13 AM
I'm interested in your business please contact with me.
arun sharma : 17, Nov 2016 at 04:03 PM
Interested in franchise, pls contact
Punit Gandhi : 21, Nov 2016 at 12:39 AM
Interested in franchise in Mumbai, please contact me
Ranju Uppal : 28, Nov 2016 at 05:48 PM
Plz contact me would like to open a keventer franchisee outlet in Haryana my contact no 09899651160
Dilip himmatsingka : 18, Dec 2016 at 12:23 PM
My contact no is 9008476254.pls contact for franchise in Bangalore.
kush arora : 20, Dec 2016 at 03:45 PM
Hello, i am interested in taking your franchise so please contact me asap.my mob no. is 9999633662.
kush arora : 20, Dec 2016 at 03:45 PM
Hello, i am interested in taking your franchise so please contact me asap.my mob no. is 9999633662.
kush arora : 20, Dec 2016 at 03:45 PM
Hello, i am interested in taking your franchise so please contact me asap.my mob no. is 9999633662.
kush arora : 20, Dec 2016 at 03:45 PM
Hello, i am interested in taking your franchise so please contact me asap.my mob no. is 9999633662.
Mahesh gupta : 21, Dec 2016 at 06:03 PM
I am interested please let me know if you have any openings in bangalore south Thank you
Raja Srivatsa Mandalapu : 22, Dec 2016 at 01:54 AM
Im intrested franchise in south india . Pls contact me on +919966777515
Chakresh : 22, Dec 2016 at 12:50 PM
Interested in your franchise Contact ASAP
Meeta walia : 22, Dec 2016 at 01:51 PM
Sir I'm a buissness woman and I have about 140sq ft place in Kanke toad Ranchi .. I want your franchise ..give me the details.. Thank you
Sumit Garg : 06, Jan 2017 at 04:33 PM
Hi , I M INTRESTED IN YOUR FRANCHISEE , KINDLY CONTACT ME ON #9990374254
Saif : 07, Jan 2017 at 08:12 PM
Interested in franchishe contact asap
gagan bhateja : 11, Jan 2017 at 11:25 AM
Want Franchise of keventer call at 9899147391
Rishu handa : 15, Jan 2017 at 01:32 PM
I m from punjab india.i m interested in franchishe plz contact me on 917696066660 asap thank you.
Sumit Johari : 18, Jan 2017 at 10:18 PM
Hello I'm very much interested in franchise of keventer's.
Sanjiv Joneja : 21, Jan 2017 at 07:07 PM
Have a commercial space of 250square ft.at very prime centrally placed location in kanpur.U.P. I am interested in keventers franchise.my contact@9936488003
Krupa : 22, Jan 2017 at 01:38 PM
Interested in keventers franchise...Please contact 9900931979
Vaibhav bharara : 23, Jan 2017 at 02:36 PM
I am intrested in the franchie in punjab Contact 9872507687
Rakesh Yadav : 24, Jan 2017 at 04:57 PM
I am interested for the franchise in Faridabad, Sector-16 market.Please Contact 7835043117
Vrishabh : 24, Jan 2017 at 06:22 PM
I am very interested in the keventers franchise. Planning to do it in mysore. Please let me know the details and oblige. Thank you!!!
Adesh : 14, Feb 2017 at 03:05 PM
Want to open a franchise in Bangalore, St marks road
Saurabh : 15, Feb 2017 at 10:20 AM
I am interested in keventers franchisee in dehradun.pls contact me -9627721777
TUSHAR ROY : 15, Feb 2017 at 02:54 PM
I HAVE ONE TWO SIDE OPEN SHOP AT MALL IN EROS MARKET PLACE INDRAPURAM GHAZIABAD,AND I WANT TO OPEN KEVENTERS, AREA OF SHOP IS 268 SFT, PLS LET ME KNOW THE DETAILS. THANKS.
Related opportunities
  • Beauty Salons
    About Us: Started in 1997, Carlos Conde is Spain’s fastest growing..
    Locations looking for expansion New delhi
    Establishment year 2004
    Franchising Launch Date 2015
    Investment size Rs. 50lac - 1 Cr.
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi New delhi
  • Fashion accessories - women
    About Us: COVO is a premium accessories brand for Men and..
    Locations looking for expansion Karnataka
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • About Us: Join hands with Iris Florets - the happy play..
    Locations looking for expansion Telangana
    Establishment year 2014
    Franchising Launch Date 2015
    Investment size Rs. 5lac - 10lac
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Hyderabad Telangana
  • Cosmetics & Beauty Product Stores
    About Us: Vega Industries Private Limited, Launched in 2000, formerly known..
    Locations looking for expansion New Delhi
    Establishment year 2001
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 50
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi New Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts