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Retail 2011-10-19

Success a click away

Happiness in life has become a rarity and thus comes a need to capture such moments. The best way to relive memories is through pictures. Cameras have become a significant part of our lives since ages and cashing on this need are the retailers and the ser

By Abha Garyali Sub Editor

Imaging industry has undergone a drastic transformation over the years. Traditional cameras that need empty picture roles to be inserted every time you want to click the picture have given way to all new trendy digital cameras. The fast pace of life is also reflected by the cameras, that shows the results the very next second to clicking of the picture.  Digital cameras have thus made clicking pictures a more joyful and super fast experience. These cameras are not just fast but affordable too. You can make and break as many copies of the pictures as you can in CD’s, social networking sites, prints and so on. Pictures can be clicked and seen at the same time in computers and can be sent to anyone across the world via internet. Realising the growing popularity, demand and need for digital cameras and imaging processing units lot of retailers and manufactures have ventured into selling of cameras and accessories along with image processing services, printing and so on. To make all these services available to the people across the nation and internationally they have opted for franchise route thus, creating a unique opportunity for aspiring entrepreneurs.

Factors for growth

Selling and buying of cameras have become more organised with players providing consultancy services for buying cameras. Traditional cameras were quite easy to use, which is not the case with digital cameras. Acknowledging this organised player is providing assistance to the consumers in buying and using the cameras. This was the biggest factor fuelling the need and success of branded showrooms in this sector. As informed by Parveen Sahni, Asst Director, Retail division, Canon India Pvt. Ltd, “In our stores the customers are not dependent only on their knowledge. We have consultants, not sales persons, who provide information regarding different products. These consultants guide customers in selecting products according to their needs.” Besides these services these image processing stores also provide services in maintaining the cameras and printing of pictures.

Entrants in the sector

The popularity of digital camera in India clearly marks the need for more organised players to satisfy the increasing demand of such cameras in the Indian market. Canon India Pvt. Ltd has started its retail venture by the name of Canon Image Square. It has been opened with the aim of providing a one stop destination for all imaging needs. Another major player that has taken the franchise way for successful expansion is Kodak India Private Ltd. Kodak digital cameras are acclaimed world over for their high quality in the digital field.

Online or offline image stores

Indian consumers have become internet savvy and prefer to do search on the latest electronic gadgets over the net. This has made all brands to go online and advertise about their latest equipments etc. However mostly all customers still believe to buy from offline stores where they can see and use the product prior to purchasing it. Sahni views, “Online presence is always useful for brands because it is the best way to make customers more educated about the products and their features. However, offline brand stores have their own advantages. All products are in front of the customers and they can use before buying them. The customers can get their doubts cleared by talking to the salesperson. The buying and selling atmosphere can only be present in offline store.”

Franchisability in the sector

Franchising actually helps in the expansion of the brand far and wide. Retailers thus have opted for franchise route for the expansion of their brands. Indian consumers are always aiming to achieve a better standard of living. Regarding this Sahni said, “Franchising can definitely help in multiple ways. Main aim of our brand is to have a successful presence in all cities in minimum time. Franchisees with their local knowledge and expertise can sell the products in that area more successfully than a person who is new to that area. Another factor that guarantees success is location of the outlet. A combination of good location and capable franchisees is the key to success.”

Running an Image retail store is not much different from other retail service stores. Even a novice entrepreneur who has knowledge about imaging needs can become a successful franchisee in the field. As Sahni informs, “We look for entrepreneurs from imaging background that has some prior knowledge about the business. We are not in search for investors but for capable franchisees that understand the business and have a passion for it. They should be aware of all the products in portfolio.”

Investment for taking a franchise is an important consideration. Running an Imaging franchise store needs a minimum of Rs 20 lakh. The franchisee requires investment for buying all the products and equipments that may be quite highly priced as well.


Aspiring entrepreneurs who have a keen knowledge in digital cameras and other electronic goods with a passion for business can surely see a bright future for themselves in the field. The imaging needs can be easily predicted to increase in the years to come, therefore offering more of scope for aspirants.

vaibhav.arya 20, Jun 2010 at 07:21 AM
i want full detail of your.
deepak hasija 22, Jun 2010 at 05:04 AM
would like to know more for this franchiese
NIKHIL GARG 28, Jun 2010 at 07:51 AM
I am very much interested to know about this franchisee. can you please provide me the details. thanks.
CHINTESH 29, Jun 2010 at 04:54 AM
iam interested
shrenik 02, Jul 2010 at 02:08 PM
Myself interior designer & owning area of 400 sq.ft.I am seriously interested to enter in business. Please feed us.
vikas kothari 08, Jul 2010 at 01:57 AM
sir i am interested in modular kitech franchisee. I belong to jodhpur (raj.). so plz mail me full detail of your company.
vishal saraf 16, Jul 2010 at 10:07 PM
plz send the details
Imran Ahmed 09, Jul 2010 at 07:19 PM
Sir, Since I am associated with retail field for a long time, I am sicerely looking forward for this franchise oppurtuniy.
Arvind 10, Jul 2010 at 03:19 PM
Good Business
randeep singh 26, Jul 2010 at 12:11 AM
i am havingh 2 electronics showrooms in bareilly up,want to start a section of modular kitchens.plz provide me detais
jay gorasiya 26, Jul 2010 at 11:21 PM
sir i am intrested in your this concept kindely mail me the more detail regarding yours concept thanking you
M. Sarwat Soofi 27, Jul 2010 at 06:14 AM
Dear Sir, I found your franchise opportuntiy quite interesting and would like to explore a possibility to proceed in establishing a relationship with your esteemed company. I belong to Bhopal and am interested to start business here. Please provide full details for further study & necessary action. Thank you, Yours sincerely, M. Sarwat Soofi
Ritesh Kr. Jain 30, Jul 2010 at 02:48 AM
Sir,i m interested in your new concept of modular kitchens.plz send me the franchisee complete details in my given e-mail address.
JAVED KHAN 31, Jul 2010 at 09:08 PM
we are interested in this franchise.
Gaurav Sood 07, Aug 2010 at 03:47 AM
I m interested in concept of modular kitchens.plz send me the franchisee complete details in my given e-mail address.
Ankur 09, Aug 2010 at 10:58 PM
please send us all necessary details.
dipa 18, Aug 2010 at 05:02 AM
i am interested in the franchise. please send me necessary details. thanks.
Vikas 15, Sep 2010 at 10:42 PM
Sir, Am very much interested to go for a new concept of modular kitchen and furnishin. Plz provide me necessary details. thank you.
R.Govind 30, Sep 2010 at 09:39 PM
I would like to be a part of your team Pl send me the franchise details.... Govind
amarnath reddy 06, Oct 2010 at 07:39 AM
Intrested in this bussiness, want toknow more about this
Bhaskar Pandya 30, Oct 2010 at 03:36 AM
I search lost of popular brand, I also study about Maile kitchen German base but I would like more information about modular kitchen Brand and require criteria.
Dinesh 16, Nov 2010 at 12:32 AM
Good proposal.How for this works in Tier-2 cities?Can u please calrify me?
vinod 06, Jan 2011 at 06:18 PM
I am interested for franchisee in cochin. kindly send details
preeti 03, Feb 2011 at 09:26 PM
I am intrested for franchisee in patna,bihar.My family business haveing real estet business in 3 stat and also have breek factory in patna ,want to start a section of modular kitchens.plz provide me detais thanks
venkatesh D Malalikar 09, Mar 2011 at 09:59 PM
Sir, Since I am associated with retail field for a long time, I am sicerely looking forward for this franchise oppurtuniy.sir i am interested in modular kitech franchisee Intrested in this bussiness, want to know more about this
sumit bansal 19, Jul 2011 at 05:38 PM
hello. my uncle has a bath concept business in chandigarh , and i want to introduce myself with modular kitchens business there ... please send me necessary details to my email-id.
rajender singh 30, Sep 2011 at 04:42 PM
Pls. send me the detail,
Remo 24, Apr 2012 at 09:25 AM
Thanks for your post. I would like to comment that the price of car irnunasce varies greatly from one irnunasce policy to another, due to the fact there are so many different facets which play a role in the overall cost. Such as, the make and model of the auto will have a large bearing on the cost. A reliable outdated family car or truck will have a less expensive premium than the usual flashy sports vehicle.
Ramesh khubani 10, Jun 2012 at 09:01 AM
Showroom available in Indore (MP) Sapna-Sangeeta area Tower Square.
mukta 04, Jul 2012 at 10:47 AM
you can contact hincasa for opportunity
Hi,\r\nwe are architecture consultancy firm in Nanded maharastra.\r\nIam interested in the moduler kitchen franchise here. pls send me the details of same.
dear sir i have aspace at bangalore if u giving any franchise in modular kitchen firniture please co 30, Nov 2012 at 04:41 PM
franchise required
AMARJEET SINGH 04, Jan 2013 at 07:09 PM
my shop in hw. lean i m int.
kpreddy 01, Aug 2013 at 06:14 AM
i am interested in franchise in warangal(AP) send full details
sapan nema 01, Aug 2013 at 07:44 AM
Sir, Since I am associated with retail field for a long time, I am sicerely looking forward for this franchise oppurtuniy.plz send me all information to your product
Ninad 31, Mar 2014 at 10:25 AM
shop available in nanded city, Pune Pls. send me the detail,
eqbal hussain 26, Jun 2014 at 06:14 PM
I m interested.Please send all details.
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