Advisory Sep, 30 2011

Stop worrying, start delegating

Have you recently taken up a franchise of an organised brand? If yes, then perhaps its the best time for you to plan the operations of your franchise outlet during the initial phase. Make the most of the time available to plan than to perform duties

By Abha Garyali
Sub Editor
Stop worrying, start delegating

Zeroing on a franchise concept and then finalising a franchise brand is not a cake walk. It needs a lot of efforts, time and money. A hard-earned franchise can not be taken lightly. However, that does not mean that you have to carry out all the operations alone. Being an owner of a franchise centre you have to supervise and hire manpower to get the operations done for successfully running your outlet. In certain cases, a franchisee, in his excitement to make his business a success, takes the entire responsibility-- from setting up, to stocking, sitting on front desk, entertaining clientele to managing accounts. Doing everything alone can have disastrous results and may overburden a franchisee. Therefore, delegating duties is the best way for a franchisee to carry out operations of the outlet.

Delegating tasks

Before delegating work the as a franchisee need to divide your outlet operations into various departments and then cautiously assign duties to your staff. Have a look at the few tasks and responsibilities:

Front desk duty: Sitting on the front desk is not a franchise outlet owners’ job. Being an owner it also not a task as per his stature.  For this you can always hire a receptionist.

Dealing with customers: Making clients/customers happy and satisfied is essential for long lasting success of an outlet. Appoint efficient sales staff to deal with the customers.

Plan marketing strategies: Instead of taxing your brain for marketing techniques, it is better to opt for professionally qualified marketing experts.

Maintaining accounts: Accounts are most important part of any business. Therefore as a franchisee, instead of burying himself with this responsibility keep an experienced accountant for maintaining accounts.

No need to worry about look and design: In franchising the look and feel of all the franchisees is the same. So taking extra pains on design and look of the store is a waste. Let franchisor take the responsibility for it. Saurabh Agarwal, MD, Ashika Fashion Wear said, “We provide training and support in form of HR recruitment, HR training, HR support, Software training, product training, advertisement support and stock support. Therefore franchisees do not have to worry about training of employees.”

However keeping efficient employees for these tasks does not make you free. In fact you are over all responsible for the smooth functioning and success of the franchise.

Why delegate tasks?

It is essential for you to give-up the ‘I can handle everything syndrome’ but try to understand its’ the importance. You can utilise your time, energy and resources for better operations, expansion and growth of your business.

Make strategies for expansion: Plan to expand further. Instead of serving the outlet 24X7, you can search and come up with ideas to take the business to the next level.

Develop loyal employees: Employees become loyal to the business if given responsibilities. If a you will keep on doing everything yourself, employees will not ever get confident to work alone.

Reduce workload: Delegating tasks can reduce workload to a great extent and take up some of the unnecessary stress.

Business expansion: You will be satisfied to see their franchise outlet becoming bigger and better with lot of professionals working happily with you. Also you can plan to grow the number of your franchised outlets by taking up more franchisees.

The reason behind, the franchisee taking up all the responsibilities is the fear for failure or may be extra money involved in hiring professionals in certain cases. But you need to understand that delegating responsibilities to professionals will only make your outlet work more efficiently and the extra bucks involved can be justified with the better results and profits. So stop worrying and start delegating responsibilities.

Related: What formula to apply for idea funding?

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