In this era of forgery and duplicity every franchise owner has to ensure the protection of his/her intellectual property rights through correct means. With this article we attempt to bring to you how one can safeguard the originality and uniqueness of int
The most important and valuable asset for a franchisor is his/her intellectual property rights. S/he has to ensure the protection of such assets in order to maintain and retain its originality. The value of a franchise is based on the intellectual properties which include, trade marks, copyrights, patents and other confidential business information. As Dawn Stallwood, Consultant Partner, Thomas Eggar LLP, UK says, “The most important thing to protect in franchising is the intellectual property rights (IPR) or 'know-how' that makes up the franchise system.” In order to safeguard the value of the intellectual property right, a franchisor not only drafts the franchise agreement but also takes proactive defensive measures.
For achieving a sustainable development, a franchisor extends his/her intellectual property rights to the franchisees. As s/he cannot hide these rights from the franchisees so, a franchisor has to disclose them carefully. A franchisor often shares these rights with franchisees through training modules, operation manuals, advertising templates, or other electronic means. The ultimate role is played by the franchise agreement, which limits the franchisees to use the intellectual property rights in stringent conformity. Such rights, help in maintaining the franchise standard, specifications, confidential and proprietary information.
Below mentioned are the ways through which a franchisor can protect the infringement of the intellectual property right:
Being a franchisor, it is your duty to ensure the value of the franchise system and the investment of the franchisees. Therefore, you have to take proactive measures to preserve your intellectual property rights from unauthorised usage.