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HRX brand 2018-01-17

Start HRX Franchising Showroom and be a Part of Hrithik Roshan's Own Fashion Brand

HRX is eyeing Rs. 500-crore turnover by 2020 from its apparels and footwear section, fuelled by expansion in product categories and offline presence this year.

By Nibedita Mohanta Feature Writer

We see a lot of fitness being in fashion and fashion being in fitness, they have brought forth a very different trend known as ‘Athleisure’, a concoction of athlete wear and leisure wear. A brand which has successfully ventured into this paradigm is Hrithik Roshan’s founded fashion brand HRX.

Asfar Zaidi, Co-founder, HRX, and Managing Director of Exceed Entertainment, said, “We are aiming at Rs. 500 crore turnovers in the next three years from the apparels and footwear section. We are in between plans to expand the product categories and offer more in the space of active wear.”

HRX is eyeing Rs. 500-crore turnover by 2020 from its apparels and footwear section, fuelled by expansion in product categories and offline presence this year.

He further added, “The process of identification of the right retail partners for MBOs and availability of the right locations for EBOs has begun. The plan should see fruition soon and the target looks like the festive season of 2018.”

Since HRX is planning to go offline by the end of 2018, here are some quick tips for those who want to grab the opportunity. Here are the points on how to start HRX franchise showroom in India:

1. Location:

Zaidi said, “Bengaluru, Delhi and Mumbai are the key locations for offline stores.”

Since HRX targets the major metro cities as their preferred locations for going offline, hence opportunities in these cities are flourishing. But the location should be chosen carefully, as it might affect the brand’s business.

One has to very sure of the area, he/she is going to buy or lease out for a longer period of time. The location should be next to a market complex or somewhere where the crowd is likely to remain healthy throughout the year. Also, there should not be any other HRX outlet in that specific area, or else it might cost your business.

2. Investments:

In the last four years, HRX has successfully established itself as a bigger brand and is capable enough to stand in competition with other renowned brands. Thus to set up a showroom, one should be able to bear the expenses starting from setting up the interiors to marketing.

The brand is investing in technology to strengthen the activewear product proposition and working on other areas as well, which is why the showroom should be spacious enough to take care of the expenses required in purchasing, selling as well as marketing them.

3. Brand Expectations:

Since the major metro cities are the prime targets of the brand, it expects its showroom to look nothing less than the parent showroom. Moreover, HRX constantly is evolving its product quality and wants the franchising partner to keep him/herself updated on the company’s progress.

Importantly, the brand is also looking at investing in an enhanced retail experience through the use of technology.

More than money, it is the responsibility of a brand, which the franchising partner has to keep in mind.

4. Grand Opening:

Only a well beginning can give an initial push to the brand’s long presence. When the above criteria are fulfilled, make sure to let people know about the showroom especially by throwing a grand opening.

Send out invitations to renowned people of the locality, arrangement for local celebrities or for the co-founder Hrithik Roshan, take care of advertisements on various mediums before announcing the opening of the showroom.

Make sure to send out ads and announcements about its opening are socially circulated in other social media portals.

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