husband wife duo Dec, 18 2009

Spice Up Business With Your Spouse

Married couples are excellent at running their household together and now they can further take this partnership ahead to run a franchise together. Read further to know more about this interesting venture.

By Abha Garyali
Sub Editor
Spice Up Business With Your Spouse

Very often we have come across instances, where married couples, juggle hard to manage their home affairs and handle office pressure simultaneously. In such hectic life style finding time for each other becomes almost impossible. One of the best alternatives to such problems is making your life partner as your business partner. And the best option available to work with your husband is by taking up a franchise business.

Many couples are taking up a franchise ownership as a perfect solution to handle both home and office affairs smoothly. Franchising offers husband-wife team the perfect opportunity to start a business. It also provides an excellent opportunity for housewives to have a career which was otherwise not affordable for some. Dipti Taluja, Multi-unit Franchisee, Madame, who runs the stores with the partnership of her husband says, “Franchising helps in maintaining the family and work harmony. It has a great scope for husband and wife team, as in our case, who wants to start business together and can compliment each other’s skills. To conclude it can be said that families in franchising have created case studies of success in the past and will continue to do so.” However couples have to keep in mind a few conditions before setting up their franchise business outlet.

  • Complementary skills: A business cannot run successfully with partners excelling in similar things. If one is suitable for sales and marketing, the other should be good at management and accounts. Such combinations lay the foundation for a wonderful business partnership.
  • Professional attitude: It is important to maintain professionalism while working together. A couple must act as professionals in front of staff and customers. Having a fight at home does not mean to carry it along at the workplace. Focus all your attention on the business when you step inside your store.
  • Divide roles and tasks: Running any franchising business requires clearly defined roles and responsibilities. This helps in reducing work pressure and conflicts between couples working together. Couples need to work in their respective fields to lessen confusion and increase productivity.  
  • Spend some time apart: Remember every couple needs to have some personal space. Owning a franchise means being together at work.  But, being continuously together can lead to stress and irritation at times. To deal with this kind of situation one can alter the working schedule. One of the partners can be in the outlet and manage the affairs while the other one can work on the marketing strategies for the growth of the store. Also try not to talk business when you are at home, with kids or with friends.
  • Understand your partner’s stress:  It is a well-known fact that starting a business is stressful for everyone. Moreover, if the couple starts their franchise it can make both the partners tired and stressful. In such situations, it is advisable for both the partners to understand each others feelings.  Planning a vacation can be a great idea.
  • Maintain business and personal finances: Franchise business requires large investments. Some families put all their financial securities at risk but it is not a good idea. Always divide your business and personal funds according to your priorities. Agreed that your business is on the priority list but so are your children and their future.

The last but not the least important tip is to have fun. Do not sacrifice your married life for your business. Keep in mind all work and no play makes life dull and monotonous.

To conclude it can be said that running a franchise is the perfect and most lucrative option for married couples. Keeping in mind the above mentioned points will surely make your business a success.

Related: Fashion franchising at its best

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